Principal Product Manager, New Customer Activation (AI)

Location: Mountain View, California, United States, or San Francisco, California, United States

Base pay: $243,000–$328,500 annually in Mountain View or San Francisco.

Company

hirify.global is a financial technology platform operating products including QuickBooks, TurboTax, Credit Karma, and Mailchimp.

What you will do

• Own the activation strategy and roadmap for new QuickBooks customers across onboarding, activation, and early retention.
• Drive an AI-first onboarding strategy using hirify.global Intelligence and expert help to create personalized customer journeys.
• Lead discovery, hypothesis generation, and A/B testing across onboarding, personalization, and activation experiences.
• Align engineering, design, data science, and marketing around data-backed strategy and customer outcomes.
• Influence senior leadership and coach product managers and cross-functional partners.

Requirements

• 10+ years of product management experience, focused on product-led growth, funnel optimization, or growth in a B2B or SaaS environment.
• Experience owning offering- or segment-level strategy and delivering measurable outcomes across acquisition, activation, engagement, and retention.
• Deep expertise in experimentation and A/B testing, behavioral data, and funnel analytics.
• Commercial and P&L acumen, including investment decisions based on LTV, CAC, and revenue impact.
• Experience applying AI/ML to personalization, predictive engagement, or AI-accelerated discovery and delivery in a growth context.
• Excellent communication and influence skills, including leading Product, Development, and Design triads and working with senior executives in a complex matrixed organization.
• Experience with ambiguity, early-stage organization building, scaling a growth function, and coaching others.
• Bachelor’s degree in Computer Science, Business, Engineering, or a related field.

Nice to have

• Experience in fintech, payments, commerce, or accounting; building in multi-product ecosystems; or moving a product up-market.
• Advanced degree.

Culture & Benefits

• Competitive compensation with a pay-for-performance rewards approach.
• Potential eligibility for cash bonus, equity rewards, and benefits under applicable plans and programs.
• Work involves collaboration across product, engineering, design, data science, marketing, and senior leadership.