Principal Product Manager (AI)

Location: New York, NY, United States; hybrid with onsite attendance 3 days per week

Annual base salary: $200,000–$250,000, plus bonus eligibility.

Company

hirify.global delivers cybersecurity, online privacy, identity protection, and financial wellness products through consumer brands including Norton, Avast, LifeLock, and MoneyLion.

What you will do

• Own complex, cross-cutting Marketplace problems from discovery through launch and iteration, driving customer and business outcomes.
• Set product strategy and roadmap, frame ambiguous problems, and establish direction for parallel teams.
• Partner with design, engineering, data science, research, analytics, and adjacent B2C and B2B teams to ship products and understand customer behavior.
• Build company-wide alignment and raise the bar for product craft.
• Use experimentation to learn quickly and iterate on product decisions.
• Define where AI belongs in the Marketplace and use AI in day-to-day product work to improve quality and team speed.

Requirements

• 8+ years of product management experience, including consumer apps, with a record of taking difficult, ambiguous problems from unclear stages to shipped and scaled products.
• Strong UX judgment and understanding of what good consumer experiences require.
• Fluency with data for identifying problems, sizing opportunities, and making decisions, with judgment about when quantitative data is insufficient.
• Experimentation mindset and experience testing real product questions.
• Ability to drive work across teams without direct ownership.
• Hands-on experience using AI in personal workflow and a clear perspective on its role in products.
• Clear written and verbal communication with the ability to build alignment across teams.
• Experience building B2C products.
• Application must include current city and country and work status, including visa status or right to work in the relevant country.

Nice to have

• Fintech experience or experience in another regulated, trust-heavy consumer space such as insurance or healthcare.
• Marketplace product experience.
• B2B exposure or familiarity partnering with B2B-facing teams.
• Curiosity about personal finance and how people make decisions about money.
• Empathy, systems thinking, comfort with complexity, and ability to work through ambiguity.
• Awareness of trends in consumer software and leading products.

Culture & Benefits

• Customer-driven environment with healthy debate, experimentation, continuous learning, and inclusive collaboration.
• Flexible working options, time off, and well-being programs.
• 401(k) match, health insurance options, disability coverage, life insurance, and unlimited paid time off.
• Employment decisions are based on merit, experience, and business needs.

Hiring process

• CV review by the recruiter and hiring manager, followed by an initial Zoom conversation if shortlisted.
• TA screen, assignment, and hiring manager interview.
• Cross-functional panel with Design, Engineering, and Data/Marketing, followed by an executive interview.