VP of Marketing & Branding (Higher Education)

Location: Salt Lake City, Utah, US

Salary: $195,000–$225,000 base

Company

hirify.global is hiring for an organization operating in higher education, with a focus on online or distance learning, nursing programs, and healthcare-related education.

What you will do

• Own and continuously refine the overall marketing and brand strategy across national and market-level campaigns.
• Build localized go-to-market plans incorporating state-specific tuition, fees, clinical rotation availability, travel needs, and regional healthcare trends.
• Set strategic direction for the Directors of Performance Marketing, Direct Marketing, and Creative & Brand.
• Establish systems for running localized campaigns at scale while managing budgets, vendor relationships, and results across marketing functions.
• Partner with Admissions to improve lead quality, attribution, lead handoffs, and enrollment measurement.
• Collaborate with senior leadership on long-term growth planning and potential expansion of the organizational brand.

Requirements

• At least 10 years of marketing experience, including at least 5 years in VP-level or senior leadership roles.
• Experience running a marketing team and directing multiple Directors or other senior-level staff.
• Experience building and delivering nationwide marketing programs across multiple regions, with success in brand strategy, positioning, and consistent messaging.
• Experience shifting national marketing efforts toward focused market-level strategies, with knowledge of performance marketing, lead generation, attribution, and marketing-to-revenue or enrollment measurement.
• Experience overseeing sizable marketing budgets and managing external agencies and vendor partnerships.
• Background in higher education, preferably online or distance learning, nursing programs, or healthcare-related education.
• Awareness of state education regulations, accreditation, Boards of Nursing, and clinical placement considerations.
• Experience or comfort with Salesforce, UTM tracking, lead scoring, and attribution.

Nice to have

• Experience in online or distance learning, nursing programs, or healthcare-related education.

Culture & Benefits

• Direct-hire, onsite position in Salt Lake City, Utah.
• Full benefits are provided.
• Visa sponsorship is not available.
• Equal employment opportunities are provided without discrimination or harassment based on protected characteristics.

Hiring process

• Apply for the open position; further details can be discussed during the hiring process.