Senior Email Marketing Manager (DTC)

Location: Vilnius, Lithuania; 4 days onsite and 1 flexible day remote. Team members from other cities visit the Vilnius office 2–3 times per week.

Gross salary: €4,000–€5,500 per month.

Company

Moerie is a science-backed hair care brand focused on visible hair growth results, operating within a fast-moving DTC marketing team and building impact across 30+ brands worldwide.

What you will do

• Own the email and SMS strategy, including planning calendars and reporting on revenue impact.
• Build behavioral and purchase-based segments and define relevant messaging and timing.
• Set up, audit, and improve automated flows such as welcome, abandoned cart, browse, post-purchase, and win-back.
• Plan and launch promotional campaigns across email and SMS while managing sending frequency.
• Write and test subject lines, preheaders, offers, landing pages, and campaign variations with marketing colleagues.
• Maintain deliverability and improve inbox placement; collaborate with a dedicated designer and copywriter.

Requirements

• 4+ years of experience in email or CRM marketing, ideally with a DTC or eCommerce brand.
• Hands-on experience with Klaviyo or a similar platform, including independently building flows and segments.
• Experience running SMS campaigns and understanding how volume, timing, and frequency affect results.
• Strong knowledge of deliverability and the ability to diagnose performance declines.
• Evaluate success through clicks, conversions, and revenue rather than opens alone.
• Comfort building new processes without an existing playbook.
• Fluent English and Lithuanian required.

Culture & Benefits

• Hybrid work with 4 onsite days in Vilnius and 1 flexible remote day; employees may work from anywhere in the world for up to 2 months.
• Health insurance after probation, an onsite physiotherapist, office gym, fitness classes, and 7 additional days off.
• Pet-friendly office with breakfasts, hot lunches, snacks, team events, a Vilnius public transport card, and Perks.lt benefits.
• €1,000 annual budget for coaching, mentorship, training, conferences, courses, subscriptions, books, or team development.
• Opportunities to launch high-impact projects, step into a co-founder role, and receive €1,500 for each successful referral.

Hiring process

• Apply through the application form linked in the posting.