Brand Manager - BWS Marketing

Location: Barangaroo, NSW, 2000, Australia

Company

hirify.global operates a portfolio including BWS, Dan Murphy’s, ALH Hotels, and Pinnacle Drinks, with BWS as a large Australian bottle-shop brand.

What you will do

• Lead and project-manage category and retail marketing initiatives from brief through store execution.
• Roll out BWS brand visual identity phases 2–4 and refresh brand platforms, messaging, and customer value propositions across store and omnichannel touchpoints.
• Brief, develop, and deliver physical in-store POS, signage, digital display, and local area marketing assets.
• Apply BWS tone of voice to store team initiatives and coordinate with Brand, Omnichannel, Merchandise, Store Operations, Format Development, Visual Merchandising, Digital, and suppliers.
• Manage creative, design, print, and media agency relationships, project budgets, forecasting, purchase orders, and invoicing.
• Measure activations against commercial and customer objectives, track delivery, and conduct post-implementation reviews.

Requirements

• Minimum 5 years of experience in a dedicated marketing environment, preferably in retail, liquor, or FMCG.
• Experience leading and project-managing complex retail marketing initiatives end-to-end and converting strategy into in-store execution.
• Experience briefing and delivering physical POS, retail signage, digital display assets, and local area marketing creative.
• Experience managing brand visual identity rollouts and maintaining brand tone of voice across omnichannel environments.
• Experience managing marketing budgets, including planning, forecasting, purchase order generation, and partner invoice reconciliation.
• Strong stakeholder management skills, including collaboration across Operations, Format, Merchandise, and Digital teams and experience navigating dual reporting lines.
• Ability to interpret customer, shopper, and category data, build actionable retail plans, and evaluate in-market performance.
• Self-driven, highly organized, adaptable, and able to prioritize concurrent deliverables in a fixed-term cover role.

Nice to have

• Tertiary qualifications in business and/or marketing.

Culture & Benefits

• 8-month fixed-term opportunity.
• Inclusive, safe, sociable, and flexible workplace with equal opportunity principles.
• Discounts across hirify.global brands, ALH Hotels, BWS, Dan Murphy’s, Woolworths, and BIG W.
• Free services supporting physical, mental, and financial wellbeing.
• Learning and development opportunities for professional and career growth.

Hiring process

• Applicants who meet a number of the requirements, even if not all, are encouraged to apply.
• Recruitment agencies should not submit unsolicited resumes or approaches.