Automotive Brand Marketing Manager (Mass Market Brands)

Location: Irving, Texas; Remote-GA, Georgia; Remote-NJ, New Jersey; Remote-TX, Texas; or Fort Lauderdale, Florida, United States. Up to 50% travel within assigned markets is required, along with work in a standard office environment.

Base salary: $100,000–$162,500 per year, commensurate with experience, qualifications, and geographic location. Eligible for an annual performance-based bonus.

Company

hirify.global is a large automotive retailer operating a nationwide dealership network and providing new and used vehicles, financing, parts, maintenance, repair, and related services.

What you will do

• Develop and execute OEM marketing strategies supporting sales, service, parts, and mobile service performance.
• Align OEM objectives with corporate marketing, media, CRM, creative, and local market initiatives.
• Lead OEM programs, incentives, events, promotions, product launches, and communications with internal and external stakeholders.
• Manage co-op funding planning, forecasting, reconciliation, allocation, vendor evaluation, and compliance monitoring.
• Provide strategic guidance to field and local marketing leaders while analyzing performance trends and driving improvement.
• Represent hirify.global at OEM marketing meetings and support acquisition, divestiture, and facility upgrade initiatives.

Requirements

• 5+ years of marketing experience, preferably in automotive retail, OEM marketing, or a related industry.
• Proven ability to lead large-scale marketing initiatives across multiple markets.
• Strong expertise in marketing analytics, budgeting, forecasting, and performance measurement.
• Experience influencing senior leaders and aligning cross-functional teams.
• Demonstrated success managing agency and vendor partnerships.
• Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
• Bachelor's degree in Marketing, Communications, Business, or a related field is required.

Nice to have

• Automotive retail and OEM marketing experience.
• Multi-market marketing leadership experience.
• Knowledge of co-op programs, incentive structures, and OEM compliance requirements.
• Experience supporting both sales and after-sales marketing initiatives.

Culture & Benefits

• Full-time position with up to 50% travel within assigned markets.
• Competitive compensation with 401(k) matching and health, dental, vision, and maternity benefits.
• Associate purchase and discount programs for vehicles, services, parts, collision, accessories, and AutoGear.
• Additional discounts through YouDecide and participation in the DRVPNK charitable mission.
• Inclusive workplace focused on diversity, equity, belonging, teamwork, and innovation.