Manager, Marketing, Stores (Retail Marketing)

Location: New York, New York, USA; hybrid work arrangement. Willingness to travel and work nights and weekends as needed for events.

Base pay: $90,000–$100,000 annually.

Company

hirify.global is a global house of fashion brands, including Coach, focused on innovative and inclusive consumer experiences.

What you will do

• Create and implement Gen Z-focused store initiatives that drive traffic, brand relevance, and customer acquisition.
• Plan and execute retail and outlet store events, pop-ups, brand activations, and new-store-opening marketing from concept through post-event recap.
• Manage vendors, agencies, venues, production partners, contracts, invoices, timelines, budgets, forecasts, and run-of-show documents.
• Collaborate with Global Marketing, PR, Social, Retail, Visual Merchandising, Creative, Buying, Events, Production, and external partners.
• Support store visual elements, artist integration, store communications, mall marketing, geo-targeted email, signage, and grand-opening events.
• Review event performance, experiential ROI, learnings, and recommendations to optimize future programs.

Requirements

• 5–8 years of experience in brand experiential, events, or integrated marketing in an agency or in-house environment.
• Experience leading programs and communicating effectively across channels and partners, with strong time management and results orientation.
• Experience working collaboratively with large, cross-functional teams and external brand partners or agencies.
• Experience managing live events, pop-ups, or brand activations from concept through execution.
• Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Detail-oriented, organized, proactive, and able to follow through effectively.
• Strong communication, interpersonal, and presentation skills; able to build and present decks and concepts concisely and lead focused meetings.
• Willingness to travel and work nights and weekends as needed for events.

Nice to have

• Creative, solutions-oriented mindset.
• Ability to influence and collaborate across multiple teams and external partners.
• Comfort working in fast-moving, high-expectation, ambiguous environments.
• Motivation, proactivity, and autonomy.
• Proficiency in Microsoft Office programs.

Culture & Benefits

• Inclusive, collaborative environment within a global house of brands.
• Medical, dental, and vision insurance.
• 401(k), paid parental leave, commuter benefits, disability insurance, and tuition assistance.
• Equal opportunity and affirmative action employer with reasonable accommodation available for disabilities and religious beliefs.