Senior Specialist, EMEA Field Marketing (Legal Tech)

Location: London, United Kingdom; hybrid

Company

hirify.global develops legal technology and AI solutions for law firms, corporates, and partners.

What you will do

• Execute EMEA field marketing programmes, prioritising UKI, to support commercial goals and pipeline progression.
• Deliver integrated digital, demand generation, and in-person programmes from planning through follow-up.
• Plan and execute executive dinners, roundtables, conferences, tradeshows, and customer events, coordinating budgets, vendors, speakers, and stakeholders.
• Adapt global campaigns and customer content for regional audiences and provide market-facing assets to Sales.
• Partner with Sales and BDR teams to engage priority accounts and personas and drive registrations and follow-up.
• Manage lead capture, Salesforce and Marketo data, programme reporting, spend tracking, and continuous improvement.

Requirements

• Bachelor’s degree or equivalent experience in marketing or a related field.
• At least 3 years of professional B2B marketing experience, including hands-on field marketing or event delivery.
• Experience executing integrated marketing campaigns across digital and in-person channels to support audience engagement and pipeline generation.
• Experience delivering events end to end, including executive dinners, roundtables, conferences, tradeshows, and customer events.
• Hands-on experience with marketing automation and CRM platforms such as Marketo and Salesforce, including campaign setup, lead management, tracking, and follow-up.
• Strong project management, organisational, communication, attention-to-detail, and operational skills, with the ability to manage multiple programmes and stakeholders.
• Ability to collaborate with Sales, BDR, Marketing, external partners, and vendors while also working independently and taking ownership.

Nice to have

• Experience in B2B software, SaaS, or professional services marketing.
• Exposure to legal technology, e-discovery, compliance, or investigations.
• Familiarity with AI, legal technology, or e-discovery solutions.

Culture & Benefits

• Hybrid work based in London.
• Fast-paced EMEA environment with collaboration across regional and global Marketing, Sales, and BDR teams.
• Role involves coordinating external agencies, vendors, speakers, partners, and customer-facing programmes.