Lead Product Manager, Marketplace AdTech (Healthcare)

Location: Remote; must reside in California, Washington, or Oregon. This position is not eligible for visa sponsorship or transfers.

Salary: $200,000–$220,000 base pay, varying by location, skills, and experience.

Company

hirify.global is a mission-driven health insurance company working to make healthcare more affordable, personalized, and transparent in the United States.

What you will do

• Own the strategy and roadmap for the provider platform, taking it from MVP to a commercial-grade, self-serve product.
• Define provider profiles, verification, listings, services, pricing, and ongoing data maintenance.
• Build the provider promotion product, including campaigns, placements, budgets, pricing, reporting, billing, and monetization.
• Define advertiser and placement policies with Legal and Compliance while maintaining transparency, price transparency, and provider choice.
• Establish supply- and demand-side marketplace metrics, drive provider acquisition and activation, and run experiments.
• Partner with Member Product, Search, Data, Engineering, Design, Provider Strategy, Marketing, and executives on integrations, build-versus-buy decisions, PRDs, roadmap sequencing, and team leadership.

Requirements

• 8+ years of product management experience, including leading products or other product managers.
• Experience taking a product from MVP to commercial grade, including self-serve experiences, billing, and support.
• Strong experience with two-sided marketplaces or business-facing platforms, including seller or supplier onboarding, profile or listing products, and discovery.
• Ability to define marketplace metrics, run experiments, articulate marketplace flywheels, and use SQL for independent data analysis.
• Strong design and UX judgment for data-dense, business-facing workflows.
• Experience partnering with Engineering on build-versus-buy-versus-integrate decisions and vendor evaluation.
• Ability to manage interdependent workstreams and communicate sequencing trade-offs to Engineering, Operations, and executive stakeholders.
• Bachelor’s or Master’s degree in a related field, or equivalent practical experience.

Nice to have

• Experience building advertising or monetization products such as self-serve campaign tools, sponsored listings, billing, or measurement.
• Healthcare, health insurance, or other regulated-domain experience; strong marketplace experience from another complex domain is also considered.
• Startup or 0-to-1 builder experience.

Culture & Benefits

• Competitive salary, bonus opportunity, and equity package.
• Medical, dental, and vision benefits.
• 401(k) retirement plan.
• Paid vacation and company holidays.
• Opportunity to contribute to a rapidly growing, mission-driven company transforming healthcare in the U.S.