Assistant Director, Product Content (Insurance and Wealth)

Location: Milwaukee, WI, United States; hybrid

Salary: $118,960–$178,440 annually

Company

hirify.global provides insurance, wealth, and planning solutions with a focus on client-centered financial services.

What you will do

• Define the product content strategy and roadmap across Risk, Wealth, and Planning/Integrated Solutions.
• Oversee product thought leadership, wealth commentary, webinars, and product video content, including explainer and advisor videos.
• Lead senior content strategists aligned to product lines and balance capacity across priorities.
• Partner with product, sales enablement, and compliance teams to ensure content accuracy, timeliness, and approval readiness.
• Measure product visibility and sentiment, connect content output to pipeline and adoption signals, and guide content renewals.

Requirements

• At least 8 years of experience in product or solutions content or content marketing, including at least 3 years leading teams.
• Ability to translate complex products into clear customer value.
• Experience running webinar and expert-commentary programs.
• Content management skills covering healthy, accessible, functional, and clear content for end users and internal audiences.
• Customer-first mindset with the ability to improve solutions, systems, processes, and services and drive business outcomes.
• Business influence, communication, collaboration, and people-management skills.

Nice to have

• Familiarity with wealth, risk, or insurance subject matter.
• Knowledge of hirify.global insurance products and their components, characteristics, principles, and advantages.
• Learning agility and critical-thinking skills for identifying opportunities, executing solutions, measuring impact, and improving practices based on feedback and market trends.

Culture & Benefits

• Full-time hybrid role based in Milwaukee, WI.
• Equal opportunity workplace welcoming candidates from all backgrounds.
• Work environment encourages creative ideas, challenges, leadership, and focus on business and personal objectives.
• Compensation varies based on skills, experience, market conditions, candidate location, and other hiring-process factors; geographic-specific structures may apply in eligible locations.