Alternatives Content Marketer - Vice President

Location: New York, New York, United States. Work in the office Monday–Thursday, with the flexibility to work remotely on Friday.

Base salary: $165,000–$185,000 per year, plus equity and an annual performance bonus.

Company

hirify.global provides capabilities, research, products, insights, events, and content supporting alternative investments and wealth management channels.

What you will do

• Own the marketing strategy and content roadmap for a client partnership’s alternatives channel, aligned with business priorities, sales objectives, product launches, and advisor adoption goals.
• Develop content and event programs that expand advisors’ understanding, engagement, and use of alternative investments.
• Identify audience needs, adoption barriers, and commercial opportunities with business stakeholders.
• Translate alternative investment strategies, products, and platform capabilities into accessible messaging for advisors and their clients.
• Create and oversee short- and long-form content, presentations, campaigns, advisor resources, and tiered education for foundational, intermediate, and advanced audiences.
• Partner with hirify.global Research and subject-matter experts to produce channel-ready content and maintain a disciplined calendar balancing education, market insights, product priorities, and sales enablement.

Requirements

• 10+ years of relevant experience in marketing strategy, content marketing, product marketing, or sales enablement, preferably in asset management, private markets, or wealth management.
• Bachelor’s degree in marketing, finance, or a related field.
• Strong knowledge of alternative investments and the wealth management ecosystem, including specialized asset-class or product expertise.
• Experience developing marketing strategies that support advisor engagement, product adoption, and commercial growth.
• Strong understanding of financial advisors, intermediary distribution, advisor education, and content across the client journey.
• Exceptional writing, editing, positioning, and storytelling skills, including the ability to simplify complex investment concepts.
• Proactive, solutions-oriented judgment with the ability to identify opportunities, set priorities, and advance work in a fast-paced, complex environment.
• Strong analytical and project management skills, including the ability to connect marketing activity to measurable business outcomes.
• Ability to manage multiple priorities while maintaining quality, responsiveness, and accountability.

Nice to have

• CFA or CAIA designation.

Culture & Benefits

• Full-time employment with office-based collaboration Monday–Thursday and remote work flexibility on Friday.
• Compensation includes base salary, equity, and an annual performance bonus.
• Employer-matched retirement plan and subsidized healthcare.
• Employer-paid dental, vision, telemedicine, and virtual mental health counseling.
• Parental leave and unlimited paid time off.