Content Marketing & Innovation Manager (AI)

Location: On-site presence in Chicago, Illinois, United States

Base compensation: $170,000–$195,000 per year

Company

hirify.global is a global fintech company providing insurance, reinsurance, payroll, benefits, cybersecurity, mortgage, and related solutions to businesses and individuals.

What you will do

• Develop and own content strategies for assigned solution portfolios, audiences, and business priorities.
• Create and oversee articles, blogs, guides, reports, customer stories, executive thought leadership, videos, webinars, and campaign content.
• Conduct audience, industry, market, and competitive research and convert insights into content opportunities.
• Use GenAI and emerging technologies to improve ideation, creation, personalization, optimization, reuse, and workflow efficiency.
• Establish content performance goals, analyze engagement and conversion metrics, and optimize strategy and execution.
• Collaborate with Product Marketing, Demand Generation, Integrated Marketing, Digital Marketing, Sales Enablement, business leaders, and subject matter experts.

Requirements

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling, editorial judgment, and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating written, visual, and video content across multiple formats.
• Strong research capabilities, including identifying trends and translating insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution, supported by strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills, plus curiosity, creativity, and a passion for continuous learning and experimentation.
• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a related field, and 7+ years of experience in content marketing, content strategy, editorial, storytelling, or related disciplines.
• Experience building content programs in high-growth or complex B2B organizations, including thought leadership, executive content, customer stories, and demand generation content.

Nice to have

• Familiarity with video marketing, AI-enabled content workflows, and modern content management practices.
• Background in fintech, insurance, financial services, SaaS, enterprise technology, or other complex services industries.

Culture & Benefits

• Comfort with an on-site presence is required to support collaboration, team leadership, and cross-functional partnership.
• Medical, dental, vision, life, disability, fertility, and wellness benefits.
• Paid time off, holidays, sick time, an Employee Assistance Program, and a Calm app subscription.
• Immediate 401(k) vesting, HSA and FSA options, commuter benefits, and employee discounts.
• Paid maternity and paternity leave, including for adoptive parents, plus legal plan and pet insurance options.
• Benefits eligibility and waiting periods may apply, and offerings may vary by subsidiary and geographic location.

Hiring process

• Final candidates must complete post-offer verification processes related to the role and applicable laws.
• Reasonable accommodation is available upon request.