Performance Marketing Lead (AI)

Location: San Francisco, United States; Workplace type: Hybrid

Company

hirify.global is an applied AI lab building an Agent Workspace for go-to-market teams, with AI agents supporting account strategy, prospect research, and outreach.

What you will do

• Own paid search and demand capture across Google and Bing, including account structure, keywords, bidding, ad copy, landing pages, and offline CRM conversions.
• Scale review sites, affiliate programs, content syndication, appointment setting, and third-party webinars to drive revenue growth.
• Plan and run paid social, display, programmatic, CTV, and online video campaigns, defining each channel’s funnel role and measurement approach.
• Build media plans, allocate and pace budgets, shift spend based on ROAS and pipeline, and report spend against pipeline and revenue.
• Lead agency and platform partners, QA their work, accelerate creative testing, and evaluate emerging channels.
• Build ad operations systems, templates, automated reporting, spend monitoring, anomaly detection, and rapid prototypes.

Requirements

• Deep, hands-on paid search expertise, including value-based bidding, offline conversions, and smart bidding.
• Experience planning and buying paid social, display, programmatic, CTV, and online video.
• Strong understanding of measurement beyond last touch, including multi-touch attribution, incrementality, and ROAS.
• Systems-thinking, extreme ownership, speed, attention to detail, and a proactive, hands-on approach.
• Experience identifying problems early, proposing solutions, and holding agencies to a high standard.
• Daily use of modern AI tools such as Claude or ChatGPT, with workflows or automations that can be demonstrated, is required.

Nice to have

• Experience with predicted lifetime value modeling and bidding.

Culture & Benefits

• Full-time role reporting to the Head of Growth Marketing.
• Work in a fast-moving, hands-on environment focused on building scalable performance marketing systems.
• Equal employment opportunity and commitment to a diverse, inclusive workplace free from discrimination, harassment, and retaliation.