International Growth Marketing Manager

Location: London, UK or New York City, NY. Hybrid employees work from the office 3 days per week on Tuesdays, Thursdays, and one flexible day; remote work is available for up to 4 weeks per year.

New York base pay: $118,500–$163,000 per year, plus equity and benefits.

Company

hirify.global is a technology wholesale marketplace connecting independent retailers with products from around the world through technology, data, and machine learning.

What you will do

• Manage international paid search campaigns on Google and Microsoft across regional and country-level markets.
• Analyze CTR, CPC, CPA, conversion rate, ROAS, and other paid marketing metrics and provide performance insights.
• Diagnose country-level performance using campaign, market, customer, and business context; develop hypotheses and recommendations.
• Manage the experimentation roadmap across ad copy, landing pages, keywords, and bids.
• Partner with the International Marketing Team on market performance, localization opportunities, and paid experiments.
• Use AI tools, LLMs, APIs, and automation to improve campaign optimization and operational efficiency.

Requirements

• 3–5 years of hands-on experience managing medium- to large-scale paid search and pMAX campaigns on Google, focused on down-funnel metrics such as CPA and ROAS.
• Strong analytical skills and knowledge of search and pMAX campaign optimization techniques and paid marketing metrics.
• Experience managing cross-border or international paid search programs, preferably for Europe.
• Proficiency with marketing automation and bulk campaign management tools such as Google Ads Editor or Channable.
• Ability to analyze large datasets using Excel and/or SQL and data visualization tools such as Mode and Tableau.
• Familiarity with A/B testing and launching experiments in Google Ads.
• Strong organization, attention to detail, process optimization skills, and the ability to balance multiple priorities in a fast-changing environment.
• Experience using AI to automate marketing workflows, including campaign QA and performance reporting, and interest in AI, APIs, and automation tools.

Nice to have

• Fluency in a European language such as French, German, or Spanish.
• Experience in a two-sided marketplace or with products for small business owners.

Culture & Benefits

• Flexible paid time off and company-wide recharge days.
• Paid parental leave of up to 16 weeks.
• Comprehensive health coverage, with options varying by employment location.
• Fertility and family-building benefits, mental health support and coaching.
• Professional development, wellness, and work-from-home stipends.
• Employer-sponsored retirement plan dependent on country of employment.