Creative Growth Hacker (Paid, Social, Organic) (AI)

Location: Remote in the United States, United Kingdom, Spain, Canada, or Portugal

Company

Layer is an AI creative platform for games, entertainment brands, and apps, providing AI-generated video ads, playables, and static creatives through 400+ models and AI agents.

What you will do

• Design agent-run workflows that monitor model releases, trends, and competitor ads; generate creative concepts and assets; launch tests; and automate decisions using Claude, Grok, n8n, Zapier, APIs, Attio, PostHog, and custom code.
• Run paid acquisition across Meta, TikTok, YouTube, LinkedIn, Reddit, and X, using weekly creative testing to eliminate underperformers and scale winners.
• Launch creator-led paid campaigns and co-run social channels with a weekly content calendar.
• Own tracking and attribution from ad click through sign-up and first purchase, including UTMs, pixels, and conversion events.
• Drive organic growth through SEO, AEO, activation and lifecycle email, and partner and referral programs.
• Run weekly growth reviews and develop a documented growth playbook.

Requirements

• 3–6 years of experience in growth, performance, or creative marketing at a PLG, AI, gaming, consumer app, entertainment, or adtech company.
• Experience running paid social programs with real budgets and demonstrable results.
• Hands-on experience with Meta Ads Manager, Google Ads, and product analytics; Layer uses PostHog.
• Understanding of UA metrics and concepts including CPI, ROAS, IPM, creative fatigue, and playable ads.
• Ability to evaluate new AI models and distinguish the outputs of Veo, Kling, and Seedance.
• Ability to identify effective game or app advertising and explain why it works.
• Creative production skills including writing hooks, editing video, and prompting visual assets.
• Systems-oriented approach: repeated manual work should become an agent, template, or script.

Nice to have

• An audience on X, LinkedIn, YouTube, or TikTok focused on AI, games, or advertising.
• Experience at a mobile game studio, consumer app, entertainment brand, UA agency, or adtech company.
• Turkish, Spanish, Portuguese, or Korean for regional campaigns.

Culture & Benefits

• Remote team with daily shipping and direct ownership reporting to a co-founder.
• Competitive salary, equity, and a real growth budget.
• Unlimited access to Layer and every model available in the platform.
• Expected milestones include launching AI-made creatives and paid tests by week 2, autonomous agent workflows and an early CAC read by month 1, and 2–3 scalable channels with known CAC and payback by month 3.
• Self-serve MRR target: 25%+ month-on-month growth by month 3.

Hiring process

• Skip the cover letter; submit links to campaigns, posts, communities, AI art, or agents built.
• Include a 2-minute Loom describing the last AI model tried and what was made with it.
• Process: 30-minute screening, paid take-home assignment, team conversation, and paid 1–2 week trial.