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7 дней назад

Marketing Communications Consultant (Digital Marketing & Training)

112 710 - 169 060$
Формат работы
onsite
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
US
Релокация
US
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Описание вакансии

Текст:
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TL;DR
Marketing Communications Consultant (Digital Marketing & Training) (Manufacturing): Managing customer- and dealer-facing digital marketing, branded merchandise, and training programs for Caterpillar Reman with an accent on web and email communications, paid media, program budgets, and learner resources. Focus on coordinating agencies and stakeholders, tracking channel and training performance, maintaining scalable content, and improving marketing execution across teams.

Location: Irving, Texas, United States; onsite five days per week. Travel is less than 15%. Relocation assistance is available. Visa sponsorship is not available.

Salary: $112,710–$169,060 per year.

Company

hirify.global manufactures construction and mining equipment, engines, industrial gas turbines, and diesel-electric locomotives, with a focus on customer value, sustainability, and a reduced-carbon future. This role supports the hirify.global Remanufacturing Division and its circular-economy solutions.

What you will do

  • Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content.
  • Plan and execute customer and dealer email communications, paid media, campaigns, and annual marketing plans.
  • Track impressions, clicks, web activity, attributable sales, open rates, click-through rates, leads, and other channel performance indicators.
  • Manage branded merchandise selection, ordering, inventory, fulfillment, suppliers, budgets, approvals, and quality.
  • Maintain Virtual Cat Reman U content and improve certification curricula, facilitation materials, student resources, and dealer and regional playbooks.
  • Coordinate agencies, facilities, internal stakeholders, training sessions, budgets, forecasts, invoices, and workflow tracking.

Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field, or 8–10 years of equivalent work experience.
  • Experience managing digital marketing channels including web, eCommerce, email, paid media, and social.
  • Working knowledge of Salesforce Marketing Cloud, Google Analytics, SEO and search, audience segmentation, and personalization.
  • Experience managing branded merchandise or promotional items, including vendors and inventory.
  • Experience developing or maintaining customer, dealer, or employee training programs and materials.
  • Strong project management skills for coordinating stakeholders, agencies, timelines, and budgets.
  • Experience forecasting budgets, tracking spend, and ensuring timely invoice processing and payments.
  • Ability to interpret performance measures and use insights to improve marketing execution.
  • Strong attention to detail and proficiency with Microsoft 365 and workflow tools such as Workfront.

Nice to have

  • Experience using Copilot or similar AI tools to improve efficiency, quality, and execution.

Culture & Benefits

  • Full-time onsite work in Irving, Texas, five days per week, with less than 15% travel.
  • Medical, dental, and vision coverage; paid vacation, holidays, and volunteer time; and parental leave.
  • 401(k), HSA, FSA, disability, life insurance, employee assistance, and voluntary benefits.
  • Career development, tuition reimbursement, healthy lifestyle programs, employee discounts, and potential annual or incentive bonuses.
  • Employment is conditional on successful background, drug, and alcohol screening; foreign-national applicants requiring employer sponsorship are not eligible.

Hiring process

  • Eligible candidates must complete background screening and drug and alcohol screening before hiring.
  • Application updates and correspondence are provided through the hirify.global candidate portal and application email.

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