Senior Associate, Activation Linear Planning (Media)

Location: Rome, Italy; hybrid work approach

Gross annual pay: €25,000–€42,000

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized advertising at scale.

What you will do

• Develop and implement offline media plans across TV, Print, and Radio according to campaign objectives and budgets.
• Manage campaign setup, monitoring, optimization, delivery, budget allocation, and reporting.
• Conduct competitive analysis and convert campaign data into insights and tactical recommendations.
• Coordinate with internal teams, creative agencies, and media owners for accurate and timely execution.
• Share best practices, guide Associates, and escalate complex or non-standard issues to the Manager.

Requirements

• 3+ years of experience in media planning, preferably within a media agency.
• Solid knowledge of TV planning and familiarity with Print and Radio.
• Experience using media planning tools such as Kubik, Arianna, Kimono, AQX, MCS, and NetBox.
• Strong analytical, organizational, and communication skills.
• Proficiency in Microsoft Office and good command of English.

Culture & Benefits

• Hybrid environment with in-office events supporting collaboration and connection.
• Employee resource groups, professional development opportunities, and access to global WPP networks.
• Medical, group retirement, vision, dental, life, and non-occupational accident insurance.
• Paid time off, partner discounts, mental health awareness days, wellbeing programs, and tax assistance.
• English and other language learning access, 2,000+ e-learning courses, and Ticket Restaurant for every working day.
• Employment contract governed by CCNL Aziende del Terziario distribuzione e Servizi.