VP Brand (FMCG)

Location: Hybrid at hirify.global HQ Berlin or hirify.global Italy

Company

hirify.global is a consumer products company scaling its brand and online-shop business across European markets.

What you will do

• Own hirify.global’s long-term brand direction, positioning, philosophy and evolution across markets and touchpoints.
• Define brand-health and consumer-engagement measures and use data and insights to guide strategy and investment.
• Build consumer, market, competitor and cultural insights to inform brand strategy, sustainability priorities and growth opportunities.
• Partner with the Creative Director to translate brand strategy into campaigns, products and customer experience.
• Work with the SVP Marketing and senior stakeholders to connect brand building, product portfolio priorities and commercial growth.
• Define the brand and creative function, lead the brand, social media and PR team, and develop its capabilities.

Requirements

• Prior Director-level experience owning the brand agenda for a consumer business at significant scale.
• Proven FMCG experience shaping, repositioning or scaling a recognised consumer brand, with multi-market or international brand ownership.
• Deep understanding of how brand, product, marketing and customer experience work together, with a record of driving measurable long-term growth and competitive advantage.
• Strong understanding of consumers and culture, with experience creating bold, memorable brand work and turning insight into storytelling and creative direction.
• Experience building, restructuring and scaling brand and creative teams, including leading experienced leaders.
• Strong judgement, confident decision-making under uncertainty and comfort leading through rapid growth and change.
• Ability to articulate a clear brand vision, challenge and influence stakeholders, and align different perspectives around shared priorities.
• Excellent written and spoken English is essential.
• Strategic thinking combined with pragmatism and adaptability in a fast-moving, undefined environment.

Culture & Benefits

• Flexible working hours, hybrid work and up to 20 days of workation.
• 28 days of vacation initially, increasing by one day per year of tenure up to 30 days.
• Structured onboarding, a personal development budget, MacBook and equipped office setup.
• Free office snacks and barista coffee, 20% hirify.global Online-Shop discount and partner perks.
• Funded BVG Jobticket, fitness-membership subsidy and company pension scheme.
• Regular team events and company parties; culture focused on ownership, speed, building, impact and supporting others.

Hiring process

• Submit a CV and a few introductory sentences explaining who you are, what drives you and why you want to join hirify.global.