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У роли понятная старшая зона ответственности: редакционное руководство, SEO и GEO-стратегия, аналитика и развитие команды, связанные с ростом аудитории и коммерческими целями.
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Текст:
Hirify AI/Оригинал
TL;DR
Senior Editorial & Search Strategy Manager (SEO & GEO): Leading Formula E's editorial direction, organic discovery, analytics, audio content, and audience retention across web, app, and podcast ecosystems with an accent on journalistic standards, technical SEO, generative engine optimisation, and commercial performance. Focus on architecting search and AI discovery strategies, translating audience data into conversion growth, managing editorial operations, and mentoring the Editorial Executive.
Location: Hybrid; three days per week in the Hammersmith London office, United Kingdom
Salary: £55,000–£60,000 per year
Company
hirify.global is a global electric motorsport series focused on innovation, sustainability, entertainment, and accelerating the transition to electric mobility.
What you will do
Define the editorial tone of voice and journalistic standards across web and app platforms.
Lead organic discovery through technical SEO, semantic search, site taxonomy, and Generative Engine Optimisation across AI search platforms and LLM answer engines.
Own editorial analytics, including engagement time, scroll depth, organic click-throughs, and LLM citation frequency, to improve ticket conversion, app downloads, and CRM capture.
Advise PR, Brand, Social, and Marketing teams on search intelligence, audience intent, and LLM behaviour.
Oversee the podcast network, deep-read features, media syndication, publishing workflows, and editorial standards.
Line-manage and mentor the Editorial Executive while building a high-performance culture.
Requirements
Significant progressive experience leading digital editorial desks, publishing platforms, or digital content strategies in sports, live entertainment, major media publishing, or global culture brands.
Proven expertise in advanced SEO and GEO, including semantic search, LLM answer-engine optimisation, site taxonomy architecture, and technical audits.
Strong analytical and commercial skills, with evidence of turning data into editorial strategies that improve dwell time, organic traffic, and ticket discovery.
Structured operating style, ability to work at speed, and commitment to accuracy, tone, workflows, and journalistic standards.
Ability to connect editorial work with PR, social deep-links, app traffic, and commercial campaigns.
Proven people-management and coaching experience, including developing junior talent, supporting team morale, and fostering a growth mindset.
Ability to work three days per week in the Hammersmith London office.
Culture & Benefits
Hybrid working arrangement with regular office attendance.
25 days of annual leave, a birthday day off, wellbeing leave, and flexible bank holidays.
Health Cash Plan, Aviva Digital Workplace app, and enhanced parental leave.
Paid volunteer and carer's leave, Cycle to Work scheme, and Electric Car Scheme.
hirify.global store discount, regular social events, and employee working groups.
Opportunity to extend a stay when travelling for a race event.
Hiring process
Applications close on 13 November 2026, unless the role closes earlier due to high application volume.
Applicants requiring application assistance or an alternative application format can contact recruitment@fiaformulae.com.
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