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Роль описана достаточно четко и сочетает лидерство, работу с клиентами и развитие команды, но агентский формат и подключение к другим каналам могут приводить к смене приоритетов.
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Агентский темпШирокая зона ответственностиРоль с лидерствомПоддержка развития
Оценка от Hirify AI
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Текст:
Hirify AI/Оригинал
TL;DR
Influencer & Branded Content Senior Manager (Influencer Marketing/Branded Content): Leading creator-driven campaigns from strategy and talent identification through execution, measurement, and client reporting with an accent on cultural insight, platform fluency, and measurable business impact. Focus on developing scalable influencer frameworks, managing and mentoring teams, negotiating creator partnerships, and using AI and data to improve campaign performance.
Location: London, UK
Company
hirify.global is a global independent platform company integrating business strategy, media, creative, and data through its proprietary operating system, Alli. It has more than 1,000 employees and works with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods.
What you will do
Lead full-scale influencer and branded content campaigns from brief through delivery, including strategy, talent identification, negotiations, publisher partnerships, content approvals, reporting, and optimization.
Develop creator programs that connect business objectives, audience insights, cultural trends, platform behavior, and broader marketing goals.
Manage, mentor, coach, and develop team members while overseeing workload planning, execution quality, performance management, and professional growth.
Build scalable frameworks, best practices, processes, measurement approaches, and training in partnership with the Director of Influencer & Branded Content.
Act as a senior client and subject-matter contact, contributing to strategic recommendations, new business proposals, RFPs, pitches, and presentation storytelling.
Maintain relationships with creators, talent agencies, publishers, and platform partners; track emerging trends and use AI, automation, and technology to improve work quality and efficiency.
Requirements
6+ years of experience in Influencer & Branded Content, including 3+ years of leadership experience, plus a bachelor’s degree or equivalent work experience.
Advanced expertise in content creation and influencer marketing strategy, including creator-led programs tied to cultural insight, platform behavior, audience needs, and client goals.
Experience with contract review, proposal development, creator and partnership negotiations, and advertising standards.
Strong project implementation skills across strategic planning, launch, optimization, post-campaign learning, content approvals, compliance, reporting, and partnership deliverables.
Exceptional attention to detail, presentation, communication, client service, relationship management, and senior-level strategic storytelling.
Proficiency with influencer management dashboards, social media platforms, the broader social media ecosystem, and data-driven creator and campaign evaluation.
Experience building relationships with creators, talent agencies, publishers, and platform partners.
Strategic thinking, business and financial acumen, resource management, account prioritization, and scalable client-growth planning.
Demonstrated experience managing and developing team members through coaching, feedback, performance management, and long-term professional development.
Curiosity, adaptability, customer-focused thinking, people-focused leadership, collaboration, innovation, and a commitment to leading by example.
Culture & Benefits
Annual performance-based bonus program subject to applicable terms.
Learning and development programs, mentorship, career advancement support, and AI tools and training.
Generous time off, paid parental leave, and eight paid volunteering hours annually.
Retirement benefits, healthcare coverage, fertility and family-building support, pet insurance, and a lifestyle spending account.
Commuter benefits where available; benefits and compensation vary by location and eligibility.
Inclusive, diverse, collaborative, agile, and improvement-focused workplace culture.
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