Senior Performance Copywriter (CRO)

Location: Remote in Poland; this role is only available within Europe.

Company

hirify.global is a global IT marketing company delivering scalable, data-informed customer acquisition solutions for B2C clients and large North American partners through digital marketing, IT, design, AI-driven analytics, proprietary MarTech, and sales consulting.

What you will do

• Create conversion-focused copy for cold-traffic campaigns, including landing pages, paid ads, video scripts, advertorials, forms, CTAs, and other funnel assets.
• Research products, customers, competitors, markets, and advertising trends to identify messaging opportunities.
• Develop headlines, hooks, offers, value propositions, benefits, and creative angles that translate technical features into customer-focused messaging.
• Ensure advertising claims are accurate, supportable, and compliant with client and platform requirements.
• Create structured copy variations for A/B testing, analyze performance data, and continuously iterate to improve conversion metrics.
• Collaborate with marketers, designers, video editors, media buyers, and other team members; document concepts, tests, research, and learnings in the copywriting knowledge base.

Requirements

• 5+ years of experience in direct response copywriting, performance copywriting, advertising copywriting, or a similar conversion-focused role.
• Native-level English.
• Strong understanding of direct-response principles, customer psychology, and conversion-focused writing.
• Proven experience writing landing pages, paid advertising copy, performance creative, and cold-audience customer acquisition campaigns.
• Ability to develop headlines, hooks, offers, CTAs, value propositions, and messaging angles.
• Ability to quickly research unfamiliar products, markets, and customer segments and translate features and technical information into clear customer benefits.
• Experience creating structured copy variations for A/B testing and using marketing performance data to improve copy.
• Strong attention to detail, grammar, proofreading, consistency, compliance, and brand guidelines.
• Ability to manage multiple clients, niches, and projects simultaneously and use AI tools for research, copy development, analysis, and workflow optimization.
• Curiosity, adaptability, critical thinking, problem-solving, clear professional communication, collaboration, initiative, self-motivation, high execution speed, and consistent on-time delivery.

Culture & Benefits

• Fully remote work with flexibility to choose a productive and comfortable working environment.
• Paid vacations and unlimited sick days.
• Learning support through books, workshops, conferences, and other opportunities.
• Coverage of home-office equipment and furniture expenses.
• Medical insurance coverage and a flexible fitness-program allowance.
• Open collaboration and knowledge exchange within a diverse global team.