Growth Copywriter (HealthTech)

Location: Remote in the US or Canada

Company

hirify.global is a vertically integrated telemedicine company providing menopause and bioidentical HRT care through in-house technology, compounding pharmacies, and physicians.

What you will do

• Develop copy hypotheses, run rapid A/B tests with growth and analytics teams, analyze performance data, and turn winning variations into a messaging playbook.
• Build and optimize automated onboarding, activation, adherence, churn-save, and win-back journeys across email, SMS, and push notifications.
• Own persuasive messaging and microcopy for landing pages, quizzes, intake flows, checkouts, and dynamic pricing or offer surfaces.
• Create and iterate hooks, concepts, and static or video copy variants for Meta, Google, and YouTube paid acquisition.
• Mine reviews, support tickets, intake data, and exit surveys for customer insights and high-converting language.
• Use and train internal AI copywriting tools to scale production and build automated variant pipelines.

Requirements

• 5+ years of dedicated copywriting experience in direct-response, conversion copywriting, or growth marketing.
• Portfolio showing tested copy variants, structural or psychological changes, and quantifiable performance improvements such as CTR, quiz completion, or conversion-rate lift.
• Significant experience building and optimizing automated email and SMS lifecycle flows, including onboarding, retention, and win-backs.
• Strong understanding of A/B testing mechanics, sample-size requirements, and statistical significance.
• Ability to write about sensitive health topics with empathy and clinical authority while adhering to healthcare compliance rules and ad-network medical restrictions.
• Comfort accepting copy critique and using consumer behavior and performance data to select winning messaging.

Nice to have

• DTC telehealth, wellness, or HealthTech experience.

Culture & Benefits

• Remote-first work wherever you choose, with paid non-working holidays based on your country of residence.
• Unlimited paid time off.
• Medical, dental, and vision insurance for US-W2 employees.
• Referral bonuses and financial support for online courses.
• Casual work environment, employee engagement activities, virtual gatherings, and a diverse global team.