Performance Creative Writer (AI)

Location: Hybrid in Burbank, California; available in the office and on set 2–3 days per week, with travel shoots approximately once every two months.

Salary: $80,000–$100,000 per year, plus bonus potential.

Company

hirify.global develops dog and cat food brands focused on helping pets live longer and healthier lives.

What you will do

• Develop fresh paid social ad angles and concepts using consumer insights, product benefits, competitive research, trends, and creative performance.
• Write concise direct-response scripts for vertical and social video, focusing on hooks, dialogue, storytelling, pacing, persuasion, and action.
• Partner with production teams on UGC and larger-scale shoots, direct actors and creators, and work comfortably with dogs and cats on set.
• Own creative through post-production by guiding editors on structure, pacing, performance, visuals, and other improvements.
• Use Meta performance data to identify winning angles, hooks, messages, and formats, then develop and test new hypotheses.
• Maintain a pipeline of new concepts and iterations while using AI tools for ideation, scripting, trend analysis, and rapid optimization.

Requirements

• 3+ years of experience in video writing and production; ideally 5+ years bringing scripts to life through video, film, or visual storytelling.
• Experience writing compelling, concise vertical and social video scripts with natural dialogue and an understanding of paid-media platform trends.
• Ability to create performance ad stories and adapt scripts to video language across multiple formats and channels.
• Experience with high-converting video concepts, direct response, paid social, hooks, audiences, and DTC/UGC marketing principles.
• Ability to use performance data to guide creative decisions and apply a test-and-learn approach to video optimization.
• Experience directing talent and leading on-set execution while collaborating effectively with production teams.
• Demonstrated ownership from concept through delivery, adaptability in fast-paced environments, and use of AI tools for creative work.
• Strong visual eye with knowledge of framing, performance, pacing, and camera placement; experience giving clear, actionable feedback to video editors.
• Bachelor’s degree or equivalent experience, preferably in Marketing, Human Studies, or a related field.

Culture & Benefits

• Hybrid work with regular office and local shoot attendance, plus periodic travel shoots.
• Medical, dental, and vision coverage with 100% of employee-only premiums covered.
• Annual and potential quarterly KPI bonuses, performance-based pay increases, and a 401(k) match of up to 3.5% of contributions.
• Six paid sick and mental health days, an Employee Assistance Program, weekly yoga and meditation classes, and additional mental health benefits.
• Employee Stock Ownership Plan, professional development, mentorship, and continuous learning programs.
• Partial reimbursement for eligible personal cell phone and internet usage.

Hiring process

• Applications are handled through hirify.global’ internal Talent Acquisition team; recruiting agencies require written approval and a signed agreement before submitting candidates.
• Recruiters contact applicants only through the official company email domain or Greenhouse and will never send checks or request personal financial details.