Senior Scriptwriter, Performance Marketing (Life Insurance)

Location: Remote US

Base salary: $127,000–$223,000 per year.

Company

Ethos is a life insurance technology company providing accessible online insurance products through a three-sided platform for consumers, agents, and carriers.

What you will do

• Concept and write direct-mail copy, including envelope teasers, letters, postcards, self-mailers, and inserts, from brief through final delivery.
• Develop headlines, body copy, calls to action, and text-overlay copy for paid social statics across Meta and other social platforms.
• Create original angles, offers, and messaging territories designed to improve attention and response.
• Write against testing hypotheses and use response-rate, CPA, and ROAS results to guide subsequent copy.
• Collaborate with designers, the Creative Director of Paid Social, and performance marketing.
• Partner with compliance and legal to produce persuasive copy within regulated-industry requirements; use AI for high-volume concepting and iteration.

Requirements

• 8+ years of experience writing direct-response or performance copy, with a strong portfolio covering direct mail and paid social and results that can be discussed.
• Deep command of direct-response principles, including offer construction, headline and hook writing, long- and short-form persuasion, urgency, and clear calls to action.
• Comfort with testing and metrics, including response rate, CPA, and ROAS, and using results to improve copy.
• Ability to craft clear, trustworthy messages for different audiences across ages, income levels, and genders, especially people considering life insurance and older or mid-life audiences such as 55+.
• Ability to write concise, high-impact copy within static-ad and direct-mail constraints.
• Fluency with AI tools for concepting, ideation, and writing, while maintaining a strong quality filter.
• Ability to generate a high volume of concepts without losing creative sharpness.
• Collaborative, fast-moving, and able to work with designers, creative leads, and performance teams independently.

Nice to have

• Experience in a regulated category such as insurance, financial services, or healthcare, with the ability to write persuasively within compliance guardrails.

Culture & Benefits

• Full-time employment with a US national base salary range of $127,000–$223,000; actual pay depends on work location, skills, experience, and education or training.
• Salary figures represent base pay only and exclude applicable bonus, equity, and benefits.
• Benefits information is available through Ethos careers resources.
• Ethos emphasizes a diverse, inclusive, and authentic workplace and is an equal opportunity employer.