Digital and eCommerce Marketing Senior Director (Retail Media)

Location: London Hub, United Kingdom; other location: Munich, Germany. Hybrid working offers the option to work from home up to two days per week.

Company

hirify.global develops and markets creative play products and operates a global retail and eCommerce business.

What you will do

• Define and deploy Western Europe's platform marketing strategy across Amazon Ads, Sponsored Ads and DSP formats.
• Develop the regional retail media strategy and connect media investment with brand, shopper and commercial outcomes.
• Build a roadmap for retail media, emerging marketplaces, GEO and agentic commerce.
• Manage the Western European Amazon advertising budget and ensure effective allocation, measurement and returns.
• Lead and develop eight in-house digital marketing specialists while coordinating external agency resources.
• Own the senior relationship with Amazon Ads, represent Western Europe in leadership forums and integrate eCommerce marketing into commercial planning.

Requirements

• Experience leading full-funnel platform marketing across Amazon Ads, Sponsored Ads, DSP, search and display.
• Experience owning multi-million-euro regional media budgets, setting investment priorities and optimising campaigns.
• Experience designing and optimising full-funnel retail media strategies linked to brand, shopper and commercial outcomes.
• Experience directing regional performance marketing across multiple markets and aligning senior sales, marketing and media stakeholders.
• Experience managing and developing specialist digital marketing teams.
• Experience personally planning, executing and optimising digital campaigns before moving into regional strategy and leadership roles.

Nice to have

• Experience developing strategies covering SEO, GEO, AI-driven search or agentic commerce.
• Experience delivering creative commerce or shopper marketing programmes for consumer brands, technology platforms or digital commerce agencies.

Culture & Benefits

• Join a distributed, specialised Western Europe B2B eCommerce Centre of Excellence with shared planning, performance reviews and active knowledge sharing.
• Work in an inclusive culture focused on curiosity, straightforward communication, creativity and belonging.
• Hybrid work with up to two home-working days per week, subject to role and team arrangements.
• Benefits include enhanced family care leave, life and disability insurance, wellbeing resources, colleague discount and an eligible bonus scheme.
• Equal employment opportunity and equal pay are supported across backgrounds and identities.

Hiring process

• Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before a closing date.
• Positions with high engagement with children require Child Safeguarding Background Screening as a condition of the offer.