Product Marketing Manager (Solar Software)

Location: Remote within the United States

Salary: $101.2K–$136.9K for U.S. Tier 3 locations, $111.3K–$150.5K for U.S. Tier 2 locations, or $121.4K–$164.2K for U.S. Tier 1 locations; equity and bonus offered.

Company

hirify.global develops software that helps solar professionals sell, design, and install residential and commercial solar arrays using data and technology.

What you will do

• Become a subject-matter expert in Aurora’s residential solar sales and design solutions and inform go-to-market strategy, roadmap, and growth campaigns.
• Monitor industry trends, customer needs, competitors, policy and incentive changes, financing, storage adoption, and homeowner expectations.
• Develop positioning, messaging, product narratives, differentiators, and customer-facing and internal enablement content.
• Manage go-to-market strategies and launch campaigns for new product segments and features, including messaging, positioning, pricing, demos, and packaging.
• Measure campaign, launch, product adoption, and messaging performance and make data-driven recommendations.
• Partner with Product, Sales, Marketing, Customer Enablement, and Account Management on campaigns, content marketing, webinars, events, and pipeline generation.

Requirements

• 5+ years of combined experience in product marketing, marketing, product management, or the residential solar industry, including sales, design, or operations experience; exposure to B2B software go-to-market is required.
• Understanding of bringing new products or features to market across multiple audiences, including decision-makers, day-to-day users, or businesses of different sizes.
• Ability to turn market trends and competitor activity into clear differentiation and positioning.
• Strategic and structured problem-solving skills using quantitative and qualitative data to shape growth initiatives.
• Ability to build relationships with cross-functional teams and customers across Product, Sales, Marketing, and Account Management.
• Excellent storytelling, writing, and presentation skills for explaining industry and product complexity.
• Resourceful, adaptable, highly organized, and self-directed in a fast-paced environment.
• BA/BS degree or equivalent work experience.

Nice to have

• Residential solar experience, especially in sales, design, or installation.
• Experience launching product integrations or running co-marketing campaigns with technology and channel partners.
• Familiarity with design and engineering software or tools used by solar installers.
• Experience with Claude, Pendo, Salesforce, Snowflake, and/or Looker.

Culture & Benefits

• Remote work within the United States, with teams currently located in the US, Canada, Poland, and Germany.
• Flexible PTO, parental leave, and medical, dental, and vision benefits.
• WFH, coworking, and connectivity stipends.
• Energize Fridays and learning and development support.
• Inclusive and accessible workplace with reasonable accommodation support and equal employment opportunity.