Senior Paid Media Specialist (Clean Energy)

Location: Hybrid role based in the Lainate office near Milan, Italy

Salary: €36,000–€40,000 gross per year; permanent contract.

Company

hirify.global develops clean energy solutions including heat pumps, solar power and battery storage to help European homes reduce gas use and energy costs.

What you will do

• Plan, build, launch and optimize Paid Search, Paid Social, Display and Native acquisition campaigns with paid media agencies.
• Manage budgets and performance against CPL, customer acquisition cost, lead quality and affiliate partner results.
• Audit ad account structure, conversion tracking, bidding and audience setup across advertising platforms.
• Test and scale new channels by defining test plans, success criteria and scale-or-stop decisions.
• Build, test and optimize landing pages in the CMS and collaborate with creative agencies on briefs, ad concepts and creative testing.
• Use HubSpot, Excel and AI tools to maintain dashboards, automate recurring analysis, track metrics and support budgeting and forecasting.

Requirements

• 2–4 years of experience in an agency or ad operations role, including hands-on campaign building.
• Strong experience with Google Ads, Meta Ads and Native Ads, including campaign setup, optimization and account audits.
• Solid knowledge of conversion tracking using GA4, Google Tag Manager or similar tools.
• Strong analytical skills and the ability to turn campaign data into clear recommendations.
• Experience using AI tools to accelerate analysis and reporting.
• Experience building or optimizing landing pages and working with creative teams or agencies.
• Advanced Microsoft Excel skills.
• Excellent written and spoken Italian and English required for collaboration across several markets.

Nice to have

• Experience building AI agents.
• Experience with Microsoft Ads, TikTok or LinkedIn.
• Experience with HubSpot and a headless CMS such as Strapi.

Culture & Benefits

• Hybrid working policy and a yearly welfare budget.
• Permanent full-time employment.
• Collaboration with a diverse international team across European markets.
• Opportunity to contribute to a fast-growing clean energy scale-up and shape customer acquisition across multiple channels.

Hiring process

• Intro call, followed by an interview with the Head of Growth Marketing.
• Interview with another member of the Global Marketing team.
• Final interview with the Global Marketing Director.