Senior Associate, Activation Digital Planning, Italy

Location: Milan, Italy; hybrid work approach

Gross annual pay: €25,000–€42,000 EUR

Company

hirify.global is WPP’s AI-driven media operating unit, combining media, data, partnerships, and the WPP Open platform to deliver personalized marketing at scale.

What you will do

• Deliver and execute digital media plans aligned with client objectives and allocated budgets.
• Manage campaign implementation, buying, monitoring, and ongoing optimization across awareness, performance, data-driven, and retargeting campaigns.
• Produce competitive reports and analyze campaign results to identify trends and performance opportunities.
• Recommend tactical changes to maximize performance and escalate complex or non-standard issues to the Manager.
• Collaborate with cross-functional agency teams, client suppliers, and creative agencies.
• Support the onboarding and day-to-day operational guidance of junior team members.

Requirements

• University degree, preferably in Economics, Advertising, Marketing, or Communication.
• 3+ years of experience in digital media planning.
• Experience managing digital media plans and campaigns across performance and branding activities.
• Solid knowledge of Adserver and Analytics platforms.
• Fluent English.
• Proactivity, strong problem-solving and collaboration skills, accuracy, attention to detail, and ability to meet deadlines.
• Proficient use of technology, including AI, to improve working practices and client outcomes.

Culture & Benefits

• Hybrid working approach with an open, inclusive environment focused on trust, respect, creativity, collaboration, and professional development.
• Corporate benefits and discounts platform, wellbeing and support programs, and employee mental health awareness days.
• Access to English and 49 other languages through the language platform, including one complimentary guest account.
• Dedicated e-learning platform with at least 2,000 courses.
• Ticket Restaurant for every working day, non-occupational accident insurance, company-paid life insurance, tax assistance, medical coverage, retirement plans, vision and dental insurance, and paid time off.

Hiring process

• Discuss any required accommodations or flexibility with the hiring team during the interview process.