Growth Marketing Specialist (Fintech)

Location: Milan, Italy

Salary: €36,000–€48,000 gross annual

Company

hirify.global is a fast-moving, tech-driven fintech company focused on buy-now-pay-later and subscription products.

What you will do

• Manage budget, objectives, allocation, and optimization across paid acquisition funnels and markets with the Head of Growth.
• Direct the external media agency and run the paid acquisition optimization loop across Google Ads and Meta Ads.
• Design and run creative testing programs, including hypotheses, concepts, AI-assisted prototypes, and result analysis.
• Build, test, and optimize landing pages and A/B tests across acquisition funnels.
• Own acquisition tracking and HubSpot acquisition flows, partnering with Product and Data to fix issues and implement new events.
• Connect campaign performance to merchants who become active and transact, retained subscribers, contribution margin, and other business outcomes.

Requirements

• 2–4 years of experience in growth marketing, performance marketing, or demand generation.
• Experience with B2B acquisition funnels through closed deals; B2C acquisition experience is a strong plus.
• Hands-on experience building, launching, and optimizing Google Ads and Meta Ads campaigns, ideally with a total annual budget of at least EUR 500K.
• Experience directing an external media agency.
• Working experience with a CRM; HubSpot is strongly preferred.
• Knowledge of conversion events, pixel/CAPI, optimization signals, attribution, and tracking with Google Tag Manager or similar tools.
• Experience with creative testing, A/B test design, statistical significance, and interpreting results beyond CTR.
• Confidence with at least one analytics platform: Amplitude, Google Analytics, or HubSpot Analytics; understanding of AI-assisted data analysis and funnel economics including conversion rates, acquisition cost, and payback.
• Hands-on use of advanced LLM tools such as Claude Code or Codex to build landing pages, scripts, automations, and analyses, including something built in the last few months.
• Conversion- and value-oriented, critical-thinking, and autonomous approach.
• Clear communication in Italian and English and comfort acting as a link between teams.

Nice to have

• Experience in fintech, payments, or e-commerce.
• Experience acquiring users for a subscription product.
• Basic understanding of data warehouse structure.

Culture & Benefits

• High standards, independent and critical thought, innovation, ownership, and continuous learning.
• Fast-moving, tech-driven environment with changing priorities and close collaboration across Marketing, Product, and Data.
• Exposure to full budget management from approval through portfolio performance.
• Technical environment involving the decision engine and data pipelines, not only their outputs.
• Salary package based on skills and experience, with a gross annual band of €36,000–€48,000.

Hiring process

• Initial chat with the Talent team, followed by an interview with the Hiring Manager.
• Case study with the Hiring Manager and Marketing stakeholders.
• Final chat with Simone, the CEO. Submit the CV in English.