Director, Media - Shark Home

Location: United States; other location: Needham, Massachusetts

Salary: $175,000–$215,000 USD annual

Company

hirify.global is a global product design and technology company behind the Shark and Ninja consumer brands, developing lifestyle products sold through retailers, online channels, and distributors worldwide.

What you will do

• Develop and implement integrated media strategies for product launches and core categories.
• Own global media budgets and optimize allocation and ROI across markets.
• Lead full-funnel planning across TV, streaming, digital, social, OOH, and emerging platforms.
• Use audience insights, analytics, and media mix modeling to improve targeting, spend, and campaign effectiveness.
• Lead internal collaboration across Brand, Creative, Social, PR, Sales, and CX, while managing global and regional media agencies.
• Drive media innovation, transformation initiatives, partnerships, and executive-level performance recommendations.

Requirements

• 10 years of experience in global media strategy, planning, and investment, ideally in product technology, CPG, or high-growth consumer categories.
• Experience in matrixed, multinational organizations and operational transformation.
• Proven success leading full-funnel media campaigns across multiple regions.
• Deep knowledge of traditional, digital, and emerging media platforms.
• Experience with Google Analytics, Meta Ads, DSPs, and media mix modeling.
• Experience managing complex budgets, agency relationships, cross-functional teams, large contracts, partnerships, and JBPs.
• Global oversight at a Fortune 500 or high-growth brand and demonstrated measurable business impact through global or regional media strategy and activation.
• Exceptional leadership, communication, analytical, and stakeholder management skills, with a passion for innovation and a bias for action.

Culture & Benefits

• AI-native culture focused on experimentation, new tools, innovation, and measurable consumer impact.
• Medical, dental, and vision insurance; flexible spending and health savings accounts with company contribution.
• 401(k) with matching, employee stock purchase program, life and disability insurance.
• Paid time off, company holidays, parental leave, wellness programs, product discounts, and additional support programs.
• Learning programs, career acceleration, and an inclusive culture focused on diversity, equity, and belonging.