Senior Marketing Specialist - Global Social Media and Influencer Marketing (AI)

Location: Hybrid — 8 days per month in a US office in Waltham, MA; New York City, NY; Philadelphia, PA; Madison, WI; St. Cloud, MN; Minneapolis, MN; or Chicago, IL. The role is based in the United States.

Salary: $85,600–$149,400 USD annually, plus eligibility for a bonus.

Company

hirify.global Health provides healthcare information and digital products including UpToDate Expert AI and Lexidrug.

What you will do

• Develop and execute global B2C social media strategies, campaign calendars, localized messaging, and advertising for UpToDate Expert AI and Lexidrug.
• Plan and optimize Meta paid campaigns, including audience development, retargeting, creative and messaging tests, Stories, and Reels.
• Lead healthcare professional influencer marketing programs and evaluate emerging social and digital channels.
• Collaborate with regional teams across LATAM, APAC, and Europe to adapt campaigns to local markets, cultures, platforms, and customer behaviors.
• Analyze campaign performance, prepare actionable recommendations, and improve reporting and measurement.
• Manage social comments on designated days, escalate customer issues, and identify audience feedback for future content and messaging.

Requirements

• Bachelor’s degree in marketing, communications, business, digital media, or a related field.
• 5+ years of experience in digital marketing, social media, paid social, or consumer/B2C marketing, preferably in healthcare, technology, publishing, information services, or another complex global industry.
• Experience developing and executing multi-market social media and paid digital campaigns.
• Strong knowledge of Meta platforms and paid social advertising, including audience development, retargeting, creative testing, campaign optimization, Stories, and Reels.
• Experience with influencer or creator marketing programs.
• Ability to interpret campaign performance data and translate analytics into actionable marketing recommendations.
• Experience coordinating localized and translated campaigns across multiple countries.
• Strong project management skills across multiple campaigns, markets, stakeholders, and deadlines.
• Strong written, presentation, and stakeholder communication skills.

Nice to have

• Experience working across international markets and understanding regional digital and social media behaviors.
• Familiarity with Meta, WhatsApp, and Instagram.
• Experience with Canva, Adobe, Jasper, and other creative or AI-enabled marketing tools.
• Experience in a global matrixed organization and collaboration across regions and time zones.
• Knowledge of GA4, AppsFlyer, and other social tools.

Culture & Benefits

• Hybrid work with 8 office days per month and less than 10% travel for meetings and conferences.
• Collaboration with global and regional B2C marketing, creative, content, digital, analytics, agency, influencer, and media partners.
• Medical, dental, and vision plans; 401(k); FSA/HSA; commuter benefits; tuition assistance; vacation and sick time; and paid parental leave.
• Applicants may be required to attend onsite interviews, and AI-generated responses or third-party assistance during interviews may result in disqualification.

Hiring process

• Interviews must be completed without AI tools or external prompts; virtual backgrounds should be removed and in-person interviews may be included.
• Applicants may be required to appear onsite at a hirify.global office during the recruitment process.