CRM Manager (Customer Engagement)

Location: Hybrid role based in Dublin, Ireland

Company

hirify.global provides a customer engagement platform combining real-time CDP, omnichannel activation, AI optimisation, gamification, and advanced intelligence, with a focus on sports betting, gaming, financial services, and other regulated sectors.

What you will do

• Lead clients in defining CRM and lifecycle strategies aligned with commercial and marketing objectives.
• Design, configure, build, and optimise customer journeys, campaigns, audience segments, and decisioning logic on the hirify.global platform.
• Collaborate with Business Analysts, Data Analysts, and technical teams to establish accurate data and clear campaign requirements.
• Migrate campaigns, journeys, and decisioning rules from legacy platforms and validate them before launch.
• Define objectives, success measures, and testing approaches; monitor performance to improve targeting, engagement, conversion, and retention.
• Coach client CRM and marketing teams and transition campaign execution to them over time.

Requirements

• At least 5 years of experience in CRM, lifecycle marketing, or customer engagement, ideally in financial services or another regulated sector.
• Relevant qualification in marketing, digital marketing, business, or a related discipline.
• Hands-on experience configuring campaigns, journeys, segmentation, and decisioning logic in a CRM, marketing automation, CDP, or comparable platform.
• Strong understanding of personalisation, journey orchestration, and multichannel messaging across email, push, SMS, in-app, and web.
• Proven experience using data and testing to optimise campaign performance.
• Strong stakeholder management and communication skills, including experience coaching or enabling business teams.
• Ability to balance strategic planning with practical delivery in a fast-paced environment.

Culture & Benefits

• Permanent full-time employment in a hybrid Dublin-based role.
• Work across multiple clients and collaborate with business, analytics, and technical stakeholders.
• CRM activity must follow agreed governance, data protection, GDPR, consent, and marketing preference standards.