Demand Generation Manager (Cybersecurity)

Location: Onsite in the office five days a week in Cork, Ireland

Salary: $70,000–€90,000 annual, plus bonus and comprehensive benefits

Company

hirify.global provides network security and intelligence, endpoint protection, multi-factor authentication, and secure Wi-Fi products and services for security resellers, service providers, and customers worldwide.

What you will do

• Own the global MQL number and the strategy and execution of paid search, paid social, display advertising, and third-party syndication.
• Lead the ABM motion by using intent and engagement data to prioritize target accounts and personalize digital targeting.
• Manage the $1M digital advertising budget, reallocating spend based on MQL volume, quality, pacing, and ROI.
• Manage and develop the Digital Marketing Specialist, Webinar Manager, and Virtual Event Strategist.
• Oversee webinar and virtual event programs as demand-generation channels.
• Manage paid-media platforms and third-party vendors, while partnering with marketing operations, product marketing, field marketing, channel marketing, finance, and procurement.

Requirements

• Minimum of 7 years of experience in digital marketing or demand generation, including team-management experience.
• Deep expertise in PPC/SEM, paid social, and digital advertising platforms such as Google Ads and LinkedIn.
• Experience with ABM/ABX tools such as 6sense and with using intent and engagement data for channel strategy.
• Proven experience owning digital advertising budgets and driving measurable MQL and pipeline results, with strong pacing and ROI discipline.
• Experience managing direct reports across digital, webinar, and event functions.
• Strong understanding of MQL and funnel metrics, including reporting performance to leadership.
• Experience managing third-party media and syndication vendors.
• Familiarity with Marketo, Salesforce, or similar marketing automation and CRM platforms.
• Strong analytical, written, and verbal communication skills.

Nice to have

• Prior experience with technology or cybersecurity solutions.

Culture & Benefits

• Regular full-time employment with bonus and comprehensive benefits.
• Work onsite in the Cork office five days per week.
• Work within a global organization focused on accountability, community, belonging, action, innovation, and customer-centricity.
• Equal employment opportunities and reasonable accommodations are provided for qualified applicants.