Senior Manager, Integrated Marketing (CPG)

Location: Remote in Canada; the ideal candidate will be based in Montreal, Quebec. The listed city is Toronto. Travel required: 0%–25%. No relocation provided.

Salary: CAD 123,000–142,000 annual base pay, with a 15% annual incentive reference value.

Company

hirify.global is a global beverage company marketing and growing a portfolio of more than 250 brands and products through North America and Canadian operating teams.

What you will do

• Adapt and amplify North America category and brand plans to support Canadian franchise, commercial, customer, bottler, revenue, profit, and volume goals.
• Lead the customization and implementation of integrated marketing communication plans across internal and external functions, ensuring delivery on time and within budget.
• Partner with Franchise Leadership, category, and commercial teams to identify Canadian business opportunities and develop market-specific plans.
• Write and communicate briefs for creative, advertising, packaging, consumer promotion, merchandising, and other agencies or suppliers.
• Use storytelling to educate and inspire retail, foodservice, on-premises, and bottler field teams about Canadian marketing programs and innovation.
• Build the Canadian English Operating Plan, protect company rights and trademarks across marketing materials, and steward the budget.

Requirements

• 5–8 years of experience, preferably in consumer-packaged goods and/or the beverage industry.
• Knowledge of brand strategy and its application across channels, including local marketing.
• Knowledge of consumption occasions, shopper messaging, and activation methods.
• Strong storytelling and presentation skills.
• Strong background in social, digital, and mobile technologies.
• Ability to influence and collaborate across a network and lead cross-functional teams toward common outcomes.
• Ability to translate brand and category strategies into action and manage internal and external stakeholder relationships.

Nice to have

• Fluency in Canadian French and English.
• Experience with Adobe Illustrator, Adobe Photoshop, agency management, creative briefs, creative design, creative direction, graphic design, motion graphics, photography, storyboards, strategic thinking, UX design, visual design, and the Waterfall model.

Culture & Benefits

• Six-month full-time contract, tentatively scheduled from January 1, 2027, through June 30, 2027, to replace an existing vacancy.
• Remote work in Canada with 0%–25% travel required.
• Medical, financial, and other benefits may be available depending on the position.
• Work in a global network with cross-functional partners, diverse customers, and a focus on inclusion, continuous learning, curiosity, empowerment, and agility.