Product Manager - Digital Experience (AI)

Location: Remote or hybrid, but candidates must be located in the Central or Eastern Time Zone of the USA; hybrid work includes 3 days in the office and 2 days from home.

Salary: $142,640–$213,960 annually, with short-term incentive eligibility set at 20%.

Company

Zurich Cover-More is hirify.global’s global travel insurance and assistance brand, protecting more than 20 million travelers annually through customer-facing brands and partner channels.

What you will do

• Own the digital experience vision, roadmap, and backlog across multiple brands.
• Improve quote and purchase conversion through experimentation, funnel analysis, and personalization.
• Expand post-purchase self-service for policy changes, documents, claims lodgment, and claim status.
• Define customer and partner journeys through AI assistants and agents, including MCP servers and agent-facing APIs with appropriate guardrails.
• Pilot conversational AI on owned channels with human handoff where needed.
• Lead the Digital Experience pod with the systems integration partner and align journeys, components, metrics, and delivery with Mobile App and Call Center Product Managers.

Requirements

• 8+ years of experience in digital product management or e-commerce, including 4+ years owning customer-facing web transactions.
• Demonstrated success improving conversion and self-service metrics through experimentation.
• Hands-on experience launching a conversational AI, LLM, or AI assistant product.
• Practical understanding of how LLMs and agents use tools and APIs, including MCP.
• Fluency in analytics, A/B testing, CMS, SEO, and accessibility.
• Experience aligning roadmaps across multiple channel teams.
• Curiosity about changing customer behavior and judgment about what to build now.

Nice to have

• Experience in insurance, financial services, travel, or e-commerce.
• An MCP server, agent integration, or AI assistant shipped to real customers.
• Partner-embedded experiences with airlines, online travel agencies, or banks.
• Experience with multi-brand or multi-region digital platforms.
• SAFe or Scrum Product Owner certification, including CSPO or PSPO.

Culture & Benefits

• Values include optimism, caring, togetherness, reliability, results orientation, and forward thinking.
• Hybrid flexibility supports 3 office days and 2 work-from-home days.
• Benefits include annual, personal, volunteer, and paid parental leave.
• Health benefits include a high-deductible health plan, EAP programs, and health and well-being activities.
• 401(k) program with employer matching, continuous professional development, onboarding, and a supportive growth environment.
• Commitment to diversity, inclusion, and bringing an authentic self to work.