Product GTM Lead, Emerging Products (AI)

Location: San Francisco, United States; hybrid, with office attendance 3 days per week and Mondays and Wednesdays as anchor days

Salary: $175K–$230K plus equity

Company

hirify.global is a San Francisco-based specialized intelligence platform that captures how work happens and turns it into a living asset for people and AI agents. More than 94% of the Fortune 500 use hirify.global; the company has 7 million users across 600,000 businesses and is valued at over $1B.

What you will do

• Partner with Product from early ideation through design partnerships, alpha, beta, early access, launch, and sustained adoption.
• Own the commercial lifecycle of emerging products, including launch strategy, messaging, targeting, campaigns, and adoption growth.
• Develop product positioning and messaging within hirify.global’s broader platform narrative.
• Surface buyer, user, and product insights that inform roadmap priorities, user experience, and commercial opportunities.
• Own audience targeting and enablement for Marketing, Growth Product, Sales, Customer Success, and other channel teams.
• Set and track commercial metrics and identify opportunities to evolve pricing and packaging with the Monetization Product leader.

Requirements

• 5+ years of professional experience in Product Marketing, or a combination of Product Marketing and Product Management or Product Strategy.
• Experience working in or alongside product, growth, or revenue operations, with an understanding of what moves deals.
• Experience taking products from idea to market, ideally more than once, including design partnerships, alpha, beta, and early-access programs.
• Ability to partner closely with Product, use customer learning to influence product development, and make decisions with incomplete information.
• Strong ownership mindset focused on measurable commercial impact, creativity, and identifying opportunities.
• Exceptional written, verbal, and visual communication skills, including compelling messaging, website copy, and longer-form content.
• Ability to influence across functions, collaborate with high emotional intelligence, and lead zero-to-one work in ambiguous environments.
• Strategic and analytical ability to connect quantitative and qualitative insights and build defensible points of view.
• Comfort with Salesforce, Gong, Customer.io, and Mixpanel, and ability to use AI to accelerate analysis and decision-making.

Nice to have

• Background in writing, literature, or history.

Culture & Benefits

• Startup environment with fewer than 200 employees, broad scope, and increasing responsibility tied to impact.
• Low-ego, high-standards culture focused on collective performance and collaboration.
• Comprehensive health, dental, and vision coverage, including two $0/month medical plan options.
• Equity for all full-time employees, 401(k), flexible PTO, company holidays, and paid parental leave.
• $500 annual flex benefit, $100 monthly commuter benefit for San Francisco employees, and wellness and family-support programs.

Hiring process

• Apply if the dehirify.globald zero-to-one product marketing experience and ownership profile match the role.