Manager, Digital Content & Social Commerce (AI)

Location: Hybrid in Bridgewater, New Jersey, United States; up to 2 days per week telecommuting and 3 days per week in the Bridgewater corporate office.

Salary: $135,000–$175,000 annual base salary. U.S.-based employees must be authorized to work for any U.S. employer; visa sponsorship is not available.

Company

hirify.global is a global eye health company with a portfolio of more than 400 products, approximately 13,000 employees, and operations in about 100 countries.

What you will do

• Execute Marketing Hub strategies across content, social commerce, creator, affiliate, CRM, and digital marketing programs.
• Develop cross-channel content strategies and maintain the enterprise content calendar across social media, eCommerce, retail media, CRM, and other digital channels.
• Manage content workflows, stakeholder reviews, approvals, and campaign execution in line with brand, regulatory, and business objectives.
• Lead social commerce programs including TikTok Shop, creator partnerships, affiliate programs, influencer campaigns, and shoppable content.
• Partner with agencies, creators, media teams, analytics, and AI production teams to develop, test, optimize, and personalize content.
• Track KPIs and prepare performance reporting and recommendations covering content, digital activation, social commerce, and marketing technology investments.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, Advertising, or a related field, or equivalent relevant experience.
• 5+ years of experience in digital marketing, content marketing, social media, eCommerce, CRM, marketing operations, or related commercial functions.
• Experience leading or coordinating cross-channel content development and campaign execution across multiple digital platforms.
• Experience managing content calendars, workflows, stakeholder reviews, approvals, and cross-functional content operations.
• Experience working with agencies, creators, influencers, affiliate partners, or other external marketing partners on integrated digital campaigns.
• Ability to establish new processes, workflows, technologies, and ways of working in evolving environments.
• Experience using testing, analytics, and performance insights to optimize content, campaigns, and consumer engagement.
• Strong project management, collaboration, communication, and problem-solving skills, with the ability to work across matrixed teams and business partners.
• Working knowledge of content marketing, social media, CRM, audience activation, digital campaign execution, personalization, marketing analytics, content management systems, workflow tools, marketing technology, AI-enabled marketing solutions, A/B testing, and data-driven decision-making.

Nice to have

• Experience with social commerce, TikTok Shop, creator marketing, influencer partnerships, affiliate programs, retail media, or eCommerce content strategies.
• Experience supporting AI-enabled content creation, content operations, or digital marketing transformation initiatives.
• Experience in consumer healthcare, OTC, beauty, wellness, consumer packaged goods, or other competitive consumer-focused industries.
• Experience working with agencies, creators, affiliate partners, and cross-functional commercial organizations.

Culture & Benefits

• Hybrid schedule with up to two remote days and three office days per week.
• Collaborative work with brand teams, agency partners, creators, Digital Commerce, Analytics, and the Marketing Hub.
• Eligible U.S.-based employees may receive medical, dental, vision, disability, life insurance, 401(k) matching, tuition reimbursement, company holidays, well-being benefits, sick time, floating holidays, and paid vacation.
• Opportunity to scale AI-enabled content workflows and emerging marketing technologies across a global eye health organization.