Digital Marketing Manager (AI/SEO)

Location: Onsite in Burlington, Massachusetts, 4+ days per week; United States

Salary: $108,000–$135,000 base compensation annually

Company

hirify.global provides automated biosample management solutions, genomic services, laboratory analysis, sample management and storage, informatics software, and consumables for pharmaceutical, biotech, academic, and healthcare institutions.

What you will do

• Develop and execute global SEO, AEO, and GEO strategies covering technical SEO, content architecture, structured data, schema markup, internal linking, and website performance.
• Optimize visibility across Google, Bing, ChatGPT, Copilot, Claude, Perplexity, and emerging AI-powered search experiences.
• Manage global paid media across search, display, LinkedIn, retargeting, programmatic, and emerging AI-enabled channels, including budgets and agency relationships.
• Drive audience targeting, segmentation, account-based marketing support, demand generation, A/B testing, conversion tracking, and campaign reporting.
• Support and optimize HubSpot marketing automation, including lead nurturing, scoring, routing, segmentation, lifecycle reporting, and automated engagement programs.
• Align HubSpot with Salesforce and develop dashboards that show marketing performance and pipeline contribution while evaluating AI-driven marketing technologies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Digital Marketing, or a related field.
• 5–7 years of progressive experience in digital marketing, demand generation, search marketing, or marketing operations.
• Proven experience managing technical, content, and analytics-driven SEO programs, plus strong knowledge of AEO, GEO, AI search behavior, and digital discovery trends.
• Hands-on experience with paid search, LinkedIn advertising, display media, and digital lead generation campaigns.
• Experience with marketing automation platforms, preferably HubSpot, and Salesforce CRM or similar platforms.
• Proficiency with Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or equivalent tools.
• Strong analytical, problem-solving, project management, communication, and stakeholder management skills.

Nice to have

• Experience in life sciences, biotech, laboratory services, healthcare, or scientific technology.
• Experience supporting global marketing programs and cross-functional commercial teams.
• Familiarity with account-based marketing strategies and platforms.
• Experience using AI technologies to improve marketing effectiveness.
• Knowledge of website platforms, content management systems, and structured data implementation.
• Google Ads, HubSpot, or AI Marketing certifications.

Culture & Benefits

• Customer-focused environment centered on innovation, accountability, teamwork, integrity, and challenging the status quo.
• Full-time onsite work in Burlington, Massachusetts, at least 4 days per week.
• Equal opportunity employer; reasonable application assistance is available for applicants with disabilities.