SEO & Marketing Automation Manager (GEO)

Location: Plano, Texas; eligible for remote work, with onsite work Tuesday through Thursday expected for employees within commuting distance of the Plano office.

Salary: $72,400–$100,000 per year in total compensation.

Company

hirify.global manufactures engineered structural connectors, software, and solutions for the building industry.

What you will do

• Lead and optimize lifecycle marketing programs across acquisition, onboarding, engagement, retention, and re-engagement.
• Build and maintain nurture programs, triggered campaigns, personalized content, automated workflows, and customer journeys.
• Develop SEO and GEO strategies, including keyword research, content audits, metadata, internal linking, information architecture, and AI-powered search optimization.
• Coordinate content governance and technical SEO improvements covering crawlability, indexing, redirects, structured data, page performance, and Core Web Vitals.
• Develop dashboards, analyze campaign and website performance, and present recommendations to marketing stakeholders and leadership.
• Design and evaluate A/B tests across email, workflows, landing pages, content, metadata, and website experiences.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Information Systems, Digital Marketing, or a related field, or equivalent practical experience.
• At least four years of progressive experience in marketing automation, lifecycle marketing, digital marketing, SEO, or related disciplines.
• Demonstrated success managing marketing automation programs, email campaigns, nurture streams, and customer journey workflows.
• Hands-on experience with HubSpot, Marketo, Eloqua, Salesforce Marketing Cloud, Pardot, or similar marketing automation platforms; HubSpot experience is strongly preferred.
• Experience with audience segmentation, personalized customer journeys, automated workflows, and lifecycle marketing programs.
• Proven experience developing and executing SEO strategies that improve organic search performance and content discoverability.
• Strong understanding of keyword research, content optimization, internal linking, metadata management, and content governance.
• Experience using analytics and performance reporting tools to drive optimization decisions.
• Ability to prioritize recommendations and independently manage multiple workstreams in a fast-paced environment.
• Strong communication and collaboration skills across Content, Product Marketing, Digital, Campaign Strategy, and Analytics teams; experience working with distributed or offshore teams through documentation, planning, and quality assurance.

Nice to have

• Experience with GEO initiatives and content optimization for AI-powered search and discovery.
• Experience with BrightEdge, SEMrush, Ahrefs, Moz, or similar SEO platforms.
• Experience with Google Analytics 4, Google Search Console, Looker Studio, or similar reporting platforms.
• Familiarity with technical SEO principles, including structured data, schema markup, crawlability, indexing, redirects, and Core Web Vitals.
• Experience supporting global or multi-region digital marketing initiatives.
• Experience in B2B manufacturing, construction, industrial products, distribution, or e-commerce.
• Familiarity with CRM integrations, lead management, and marketing operations best practices.

Culture & Benefits

• Full-time, exempt employment in a professional office environment with domestic travel of up to 10%.
• Benefits for eligible full-time employees include medical, dental, vision, retirement contributions, employee stock purchase and bonus plans, paid holidays, vacation, sick days, education reimbursement, and other benefits.
• Quarterly bonus or commission eligibility, subject to applicable position conditions.
• Relocation is not available for this position.
• Employment offers are contingent on a successful drug screen and criminal background check.