Senior Email Marketing Specialist (Salesforce Marketing Cloud)

Location: Remote

Company

Becker Professional Education, part of Colibri Group, provides CPA and CMA exam preparation and continuing professional education through flexible digital learning formats.

What you will do

• Own the email channel strategy, roadmap, priorities, and goals for the Accounting Ecosystem, supporting acquisition, engagement, and retention.
• Design, build, and execute email campaigns in Salesforce Marketing Cloud and maintain the marketing calendar.
• Build audiences, segments, personalization, and automation workflows using Data Extensions, Contact Builder, Data Cloud, Journey Builder, and Automation Studio.
• Own SMS planning and execution in MobileConnect and integrate SMS with email journeys to improve engagement and conversions.
• Plan A/B tests, analyze campaign performance, and translate results into actionable recommendations for stakeholders.
• Ensure email and SMS compliance, consent management, list hygiene, deliverability, and accurate high-volume execution while partnering with Digital Platforms, IT, and content stakeholders.

Requirements

• Hands-on experience with Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Contact Builder, Data Extensions, and MobileConnect.
• Hands-on experience with Salesforce Data Cloud, including segment building and activations.
• Thorough knowledge of marketing automation principles and practices, plus experience with marketing automation and CRM integration.
• Strong understanding of HTML/CSS for email design and troubleshooting.
• Analytical, data-driven approach and the ability to analyze requests, determine scope, research options, recommend solutions, execute with IT or Digital Platforms, and measure results.
• Exceptional attention to detail in high-volume email execution, ability to meet tight deadlines, and ability to manage multiple projects simultaneously.
• Bachelor's degree and 5+ years of marketing automation, CRM, or similar experience.

Nice to have

• Experience with SMS marketing in SFMC MobileConnect.
• Experience with AI marketing tools such as Claude.
• AMPscript for dynamic content and personalization and SQL for segmentation.
• SFMC or Data Cloud certifications.
• Advanced degree in business management, marketing, or statistics.
• Experience in education, e-learning, or professional certification marketing.

Culture & Benefits

• Remote, full-time position in a fast-paced, deadline-driven environment.
• Work guided by the values of Love, Joy, Boldness, Teamwork, and Curiosity.
• Inclusive equal-opportunity workplace committed to diversity.