Senior Business Analyst (PlayStation Store)

Location: Hybrid role based in San Mateo, Los Angeles, or San Diego, California, United States

Salary: $147,000–$220,600 USD base pay annually

Company

hirify.global creates and operates PlayStation hardware, network services, PlayStation Store, PlayStation Direct, and entertainment experiences for a global customer base.

What you will do

• Lead business analysis for complex commercial initiatives across PlayStation Store and PlayStation Direct.
• Translate business objectives, processes, and customer needs into clear, structured, testable requirements for Product and Engineering teams.
• Collaborate with Business, Product, Engineering, Analytics, and Data Science teams to resolve issues, manage dependencies, and deliver commerce products and supporting tools.
• Assess customer, commercial, and operational impacts; map current and future-state processes; and identify improvement or automation opportunities.
• Partner with Analytics and Data Science teams to test commercial hypotheses, challenge assumptions, and build evidence-based cases for change.
• Influence senior stakeholders and share effective Business Analysis practices across the analyst team.

Requirements

• Extensive Business Analysis experience in digital commerce, subscriptions, retail, or a related field.
• Experience planning and leading analysis for complex initiatives, managing multiple priorities, and delivering measurable commercial or operational outcomes.
• Experience partnering with Product, Engineering, Analytics, and Data Science teams to design and deliver commerce products and supporting tools.
• Strong understanding of ecommerce customer journeys, commercial drivers, operational processes, dependencies, and solution impacts.
• Ability to engage business leaders and subject-matter experts, reconcile differing stakeholder needs, and establish requirements when information is incomplete or priorities change.
• Experience mapping and improving complex business processes, building cases for change, and implementing new ways of working.
• Strong communication and influencing skills, including explaining complex issues and supporting recommendations with commercial reasoning and evidence.
• Ability to work across regions, time zones, and cultures, with flexibility for international travel and varied working hours.
• Resilience and adaptability in ambiguous, fast-moving environments.

Nice to have

• Knowledge of payments, finance, and supply chains.
• Experience integrating AI/ML into business solutions.
• Familiarity with digital content management and publishing.
• Awareness of governance and ethics in AI and data practices.
• Experience in multicultural, international environments.
• Bachelor’s degree or equivalent.

Culture & Benefits

• Hybrid working policy with location-dependent base pay.
• Medical, dental, and vision coverage; matching 401(k); paid time off; wellness program; and Sony employee discounts.
• The role may be eligible for a bonus package.
• Background checks are conducted at the offer stage.
• Sony is an equal opportunity and Fair Chance employer.