SEO & AI Search Content Writer (Commercial Insurance)

Location: New York, NY, US; temporary hybrid

Salary: $44.00–$68.00 per hour; contract-to-hire conversion salary: $91,222–$141,430

Company

Work with a client in the digital Commercial Insurance sector through Roth Staffing and hirify.global.

What you will do

• Create strategic copy for Commercial Insurance landing pages, blog posts, long-form SEO articles, and other digital formats.
• Use AI-powered tools for ideation, content creation, workflow improvement, and optimization while maintaining brand voice and quality.
• Develop SEO, GEO, and AEO content strategies aligned with keyword optimization, search intent, voice search, and answer engines.
• Track and analyze content performance, report insights, test ideas, and refine messaging based on customer behavior and search trends.
• Monitor Google algorithm updates, AI advancements, and Commercial Insurance SEO trends while assessing related risks and opportunities.
• Coordinate content workflows with Marketing, Product, designers, SEO specialists, and other cross-functional teams, including CMS uploads and publication.

Requirements

• 4–6 years of professional copywriting experience, preferably in an agency or in-house creative team, with a strong portfolio across digital formats.
• Proven experience creating SEO-driven content, including keyword optimization, on-page SEO, search intent, topical depth, and structured formatting.
• Strong understanding of GEO and AEO strategies, including content optimization for LLMs and answer-engine algorithms.
• Demonstrated experience using AI-powered tools for content ideation, creation, workflow improvement, and optimization.
• Ability to translate marketing briefs and strategic concepts into clear, engaging content for specific audiences, including Commercial Insurance buyers.
• Experience analyzing content performance metrics and deriving actionable insights.
• Ability to collaborate with designers, marketers, SEO specialists, Product, and other cross-functional teams.
• Understanding of Google algorithm updates, SEO trends, and the Commercial Insurance SEO ecosystem.
• Exceptional proofreading and editing skills, project management ability, adaptability, and the ability to manage multiple deadlines in a fast-paced environment.
• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent work experience.

Nice to have

• Professional copywriting experience in an agency or in-house creative team.

Culture & Benefits

• Temporary hybrid work in New York, NY.
• Contract-to-hire arrangement with an approximate six-month contract period.
• W-2 hourly employment through Roth Staffing.
• Collaborative work with Marketing, Product, design, SEO, and other cross-functional teams.
• No third-party candidates can be considered.