Director of Marketing, Brand & Creative

Location: Hybrid, with an expectation of 3 days per week in office; preferred locations are commutable New York City or Washington, D.C. areas. Up to 25% additional business travel is required.

Annual salary: $146,575–$229,600.

Company

hirify.global is a Berkshire Hathaway company and one of the largest auto insurers in the United States, serving millions of customers through a recognized national advertising brand.

What you will do

• Lead brand, creative, and content management for hirify.global across broadcast, social, digital, and experiential channels.
• Manage creative operations, including briefs, standards, milestones, budgets, KPIs, post-mortems, and actionable learnings.
• Develop brand and product briefs that support customer growth, brand health, market share, and profitable business outcomes.
• Partner with Strategy/Product, Media, Data, and Analytics teams to establish testing frameworks and optimize content performance.
• Manage external creative agency relationships and hold partners accountable to business objectives.
• Lead, mentor, and develop a team of creative and content professionals.

Requirements

• 10+ years of experience in brand and creative marketing, including at least 3 years in a leadership role.
• Experience in a conversion-driven service business such as financial services, insurance, SaaS, or banking; CPG or physical product marketing alone is not a substitute.
• Experience managing creative and content professionals and delivering high-quality work.
• Experience managing external creative and media agencies, including scoping work and building statements of work.
• Strong understanding of production across broadcast, social, digital, and experiential media.
• Experience managing large-scale B2B and B2C activation programs.
• Strong analytical and problem-solving skills, using data, testing, and performance results for creative and strategic decisions.
• Experience with digital marketing channels, especially paid and owned social media, and the ability to manage multiple projects under tight or changing deadlines.
• Comfort using AI tools such as Claude or Copilot, plus a bachelor's degree in marketing, business, or a related field.

Nice to have

• Insurance category experience.
• Experience stewarding an iconic brand or campaign platform across many executions.
• Experience building creative testing and optimization frameworks with analytics partners.
• Experience integrating new functions or establishing new marketing operating models.
• Familiarity with emerging creative and production technologies, including AI-assisted content production.

Culture & Benefits

• Collaborative, inclusive culture focused on shared success, innovation, and integrity.
• Personalized development programs, mentorship, and certification assistance.
• Competitive pay, benefits, and flexibility to support employee well-being.
• Business travel expenses are covered.

Hiring process

• hirify.global will not sponsor a new applicant for employment authorization for this position.