Attendee Marketing Manager (Maritime)

Location: Hybrid role based out of the London Blackfriars office, 240 Blackfriars Rd, London SE1 8NW, United Kingdom.

Company

hirify.global creates global platforms, live events, online marketplaces, data products, and digital content for specialist industries, operating across more than 30 countries as part of Informa.

What you will do

• Own attendee acquisition strategy and integrated marketing plans across the Seatrade Maritime portfolio.
• Develop and optimise multi-channel campaigns across email, organic and paid social, websites, content, partnerships, media, and paid digital channels.
• Drive visitor registration, attendance, engagement, retention, and growth across new audience segments and markets.
• Build customer journeys, segmentation, targeting, and insight-led campaign strategies across the attendee lifecycle.
• Monitor KPIs including registration, conversion, acquisition cost, channel effectiveness, ROI, and digital engagement.
• Collaborate with Commercial, Content, Product, PR, Digital Performance, Marketing Operations, SEO, Automation, Analytics, partners, and associations.

Requirements

• 5+ years of experience in B2B marketing, event marketing, or audience marketing.
• Proven experience delivering integrated marketing campaigns and managing multiple campaigns simultaneously.
• Strong understanding of digital marketing channels and customer acquisition.
• Experience using marketing automation and CRM platforms.
• Excellent analytical skills, including translating data into actionable recommendations and reporting performance.
• Strong project management and organisational skills.
• Outstanding written and verbal communication skills.
• Collaborative, proactive, commercially focused, customer-obsessed, accountable, adaptable, and results-focused approach.

Nice to have

• Experience marketing exhibitions, conferences, or live events.
• Experience marketing to maritime, logistics, supply chain, or industrial sectors.
• Knowledge of customer segmentation and lifecycle marketing.
• Experience with Eloqua, IIRIS, Core, Google Analytics, and Power BI.
• Experience working across international markets.

Culture & Benefits

• Hybrid working with the opportunity to work from almost anywhere for up to four weeks per year.
• 25 days of annual leave, rising to 27 days after two years, plus a birthday leave day.
• Private medical cover, flexible personal benefits, wellbeing support, mental health resources, and health apps.
• Training, mentoring, LinkedIn Learning access, career development, and support for internal moves.
• Four volunteer days per year, charity match funding, diversity and inclusion networks, social events, and global collaboration.
• ShareMatch scheme with free matching shares and recognition programmes.