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6 дней назад

Marketing Campaign Manager (Digital Marketing)

Формат работы
hybrid
Тип работы
fulltime
Грейд
senior
Английский
b2
Страна
UK
Вакансия из списка Hirify.GlobalВакансия из Hirify Global, списка международных tech-компаний
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Текст:
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TL;DR
Marketing Campaign Manager (Digital Marketing): Delivering and optimizing regional digital marketing campaigns across LEGO owned digital channels in Western Europe with an accent on localization, content publishing, stakeholder coordination, and performance insights. Focus on balancing global campaign direction with local market needs, connecting digital experiences across platforms, and increasing engagement through data-informed optimization.

Location: Slough, United Kingdom; flexible hybrid model with 3 days in the office and 2 days working from home. No relocation assistance is offered.

Company

hirify.global creates play experiences and digital consumer engagement across hirify.global-owned channels for children, adults, and families.

What you will do

  • Deliver end-to-end regional digital marketing campaigns across multiple platforms and Western European markets.
  • Develop campaign strategies and translate global direction into locally relevant activations.
  • Localize, create, publish, and optimize content across hirify.global.com, hirify.global.com/kids, Fan Marketing, the hirify.global Builder app, the hirify.global Play app, and Magazine experiences.
  • Use performance insights and content trends to improve campaigns and increase engagement across owned digital channels.
  • Strengthen integration between owned digital experiences and broader marketing initiatives.
  • Collaborate with product owners, channel owners, regional and global marketing teams, local markets, and internal and external stakeholders.

Requirements

  • Proven experience delivering end-to-end digital marketing campaigns across multiple markets and regions.
  • Proven experience managing complex stakeholder relationships across global, regional, and local teams.
  • Ability to lead and develop campaign strategies, not only execute a brief.
  • Ability to translate global direction into locally relevant activations across diverse markets.
  • Experience owning campaigns from planning through post-campaign review and using data to shape recommendations.
  • Proven experience creating, publishing, and optimizing digital content.
  • Strong communication, collaboration, stakeholder management, analytical thinking, proactive working style, and ability to work effectively across international environments.

Nice to have

  • Experience creating and publishing campaign landing pages for digital marketing initiatives.
  • Experience with complex digital platform ecosystems and connected content experiences.
  • Experience as a senior individual contributor acting as the lead digital campaign voice across regional and market stakeholders.
  • Familiarity with fan or creator-led marketing programs and their integration into broader campaign ecosystems.

Culture & Benefits

  • One-year temporary FTC contract and full-time employment.
  • Hybrid Best of Both working model, with up to two days working from home per week.
  • Enhanced paid family care leave, life and disability insurance, wellbeing resources, and opportunities to build community.
  • Colleague discount from day one and an eligible bonus scheme.
  • Inclusive culture centered on creativity, curiosity, belonging, equal employment opportunity, and child wellbeing.
  • Child Safeguarding Background Screening is required as a condition of the offer for positions with high engagement with children.

Hiring process

  • Applications are reviewed on an ongoing basis, and the role may be amended or withdrawn before any advertised closing date.

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