Marketing Director - Government & Public Sector

Location: London, United Kingdom; hybrid working with office or client-site attendance at least 2 days per week, potentially up to 5 days per week on a client site depending on the role or assignment.

Company

hirify.global is a consulting firm of more than 4,000 strategists, innovators, designers, consultants, digital experts, scientists, engineers and technologists working across government and public services, defence and security, health and life sciences, financial services, energy, transport, consumer and manufacturing.

What you will do

• Own the integrated marketing and public affairs strategy for Government & Public Sector, translating business priorities into audiences, propositions, programmes, investment choices and measurable growth outcomes.
• Partner with sector and account leaders to identify market opportunities, sharpen propositions, support international growth and develop Defence & Security opportunities across Europe.
• Lead flagship integrated campaigns across thought leadership, content, PR, digital, social, events, partnerships and account-based marketing.
• Develop evidence-led market narratives, public affairs programmes and stakeholder engagement that strengthen PA’s authority and support senior client conversations.
• Use CRM, automation, events, account insight and performance data to nurture priority audiences, identify buying signals and optimise investment against demand, pipeline and return on investment.
• Advise senior leaders, lead a multidisciplinary marketing and public affairs team, manage budgets and agencies, and align marketing, business and account teams across PA and Jacobs.

Requirements

• Significant leadership experience in B2B marketing, public affairs, corporate affairs or a closely related discipline, ideally in professional services, consulting or another complex knowledge-based organisation.
• A strong record of shaping and delivering strategies that build reputation, create demand and contribute to measurable commercial growth.
• Deep understanding of the UK government and public sector landscape, including geopolitical, policy and regulatory dynamics.
• Proven ability to advise, influence and constructively challenge senior executives, Partners and demanding stakeholders.
• Experience leading integrated, multi-channel campaigns and thought leadership programmes connected to client engagement, account growth and pipeline.
• Strong political judgement and experience engaging senior stakeholders across government, industry and policy communities.
• Experience leading, coaching and developing multidisciplinary teams, managing senior talent and creating clarity across a broad portfolio.
• Commercial and financial acumen, including prioritising significant budgets and resources, managing risk and holding teams and partners accountable for outcomes.
• Experience working across organisational boundaries, alliances or post-acquisition environments, with the ability to build alignment across PA and Jacobs; excellent written and verbal communication skills are required.

Nice to have

• Experience across Defence & Security or the Defence industry, Public Services or Healthcare.

Culture & Benefits

• Inclusive culture focused on diversity of thought, experience and skills.
• Private healthcare with health and lifestyle perks for employees and families.
• 25 days of annual leave, plus a bonus half day on Christmas Eve and the option to buy 5 additional days.
• Generous company pension scheme, annual performance-based bonus and tax-efficient benefits.
• Opportunities for community and charity initiatives, professional growth and purpose-led work.

Hiring process

• Complete the online application; adjustments or accommodations for the recruitment process can be requested for application or interview.