Global Digital Marketing Manager (B2B SaaS)

Location: Helsinki, Uusimaa, Finland; hybrid

Company

hirify.global develops model-checking and digital quality-assurance solutions for the construction industry, with a focus on openBIM, interoperability, and model-based project delivery. The company operates in over 100 countries and is part of the Nemetschek Group.

What you will do

• Execute global and regional digital campaigns across organic and paid channels, adapting messaging for channel and market needs.
• Manage the global social media calendar and optimize regional posting, engagement, reach, and performance.
• Set up, manage, and optimize Google Ads and LinkedIn Ads campaigns through structured testing and iteration.
• Own CMS-based website updates, landing pages, campaign content, SEO alignment, and conversion optimization.
• Create and adapt channel-ready content aligned with hirify.global’s tone of voice and brand guidelines.
• Track website, campaign, and lead-generation performance and provide insights to improve ROI and channel effectiveness.

Requirements

• 5+ years of digital marketing experience in B2B or SaaS environments.
• Hands-on experience with organic and paid social media, paid media campaigns, website content management, and CMS platforms such as Craft CMS or similar.
• Experience with HubSpot campaign execution, forms and workflows; Salesforce CRM alignment and lead-flow understanding; Sprout Social or similar; Google Ads; LinkedIn Campaign Manager; and SEO tools such as SE Ranking or similar.
• Strong copywriting skills and the ability to create, adapt, independently execute, and publish digital content across channels.
• Familiarity with content creation tools such as Canva and collaborative tools such as Slack and Notion.
• Strong organizational and stakeholder-management skills and experience working in collaborative environments.
• Fluent English required; additional languages are an advantage.

Nice to have

• Experience in B2B SaaS or technology-driven organizations.
• Experience working across international or multi-regional markets.
• Familiarity with AEC, BIM, or construction technology.
• Understanding of SEO, conversion optimization, and digital user journeys.
• Data-driven mindset with the ability to translate performance data into improvements.

Culture & Benefits

• Key role with direct impact on demand generation, brand visibility, and inbound growth.
• Flexible working arrangements and modern marketing tools.
• High-ownership, international working environment.
• Equal employment opportunities and an inclusive culture across genders, nationalities, backgrounds, identities, ages, and abilities.
• Salary band and pay-progression criteria will be shared transparently by HR under the EU Pay Transparency Directive.

Hiring process

• Applications are handled through the SmartRecruiters portal.