Growth Marketing Specialist

Location: Helsinki, Finland; full-time hybrid role based at the Ruoholahti office, with most of the week spent in the office.

Company

hirify.global provides digital employee-benefit payment and wellbeing solutions across Europe, with a mission to build a leading digital employee-benefits platform.

What you will do

• Plan, segment, schedule, and optimize targeted email and lifecycle campaigns across user groups.
• Coordinate organic social content with an external partner and review performance to improve future communications.
• Plan and deliver events, including timelines, logistics, and coordination with internal and external stakeholders.
• Build partnerships and joint marketing activities with merchant and other partners.
• Brief and provide feedback to advertising and media agencies.
• Use hirify.global’s merchant network and 45,000 locations across Finland to activate users and support marketing goals.

Requirements

• 3+ years of relevant marketing experience with a B2C focus; a background in B2C marketing is preferred.
• Hands-on experience with marketing automation and planning and running targeted email campaigns.
• Experience planning and running email or lifecycle campaigns and organic social for different audience segments.
• Experience working with agencies or external partners to deliver marketing results.
• Experience driving events or partnerships from idea through execution.
• Finnish and English are required.
• A Business degree, including Master’s, Bachelor’s, or Tradenomi, is preferred.

Nice to have

• Strong business understanding and substantial writing experience.
• Experience with creative partner-marketing work.
• Swedish language skills.

Culture & Benefits

• Join the Finland Marketing team of eight people and report to the Finland Marketing Director.
• Work in a fast-paced, dynamic environment focused on everyday wellbeing and user engagement.
• Collaborate with internal teams, agencies, external partners, and merchant locations across Finland.
• This is a replacement role in a growing Finland Marketing team.

Hiring process

• Submit an application through the provided application link.