Customer Marketing Manager (B2B SaaS)

Location: Helsinki, Finland; hybrid work with an expected weekly visit to the Helsinki office.

Salary: €4,700–€6,000 per month, depending on experience.

Company

hirify.global is an AI-native cybersecurity software company developing human risk management, personalized security awareness training, threat intelligence, and response tools.

What you will do

• Build and run customer expansion marketing programs for additional hirify.global products and capabilities.
• Use customer segments, data, and behavioral signals to create targeted digital, lifecycle, and account-focused campaigns.
• Translate product launches and messaging into relevant campaigns for existing customers.
• Build a repeatable customer proof engine, including stories, quotes, data points, videos, and references.
• Develop and manage a customer advocacy pool with references, speakers, reviewers, and content contributors.
• Measure engagement, expansion opportunities, pipeline, revenue influence, proof coverage, and advocacy effectiveness.

Requirements

• Solid experience in B2B SaaS customer marketing, expansion marketing, lifecycle marketing, or a closely related growth marketing role with ownership of commercial outcomes.
• Proven experience building or significantly improving an expansion or customer marketing motion, with measurable business impact.
• Deep understanding of customer data, segmentation, and behavioral signals for identifying expansion opportunities.
• Experience working with Customer Success and Sales and understanding how Marketing supports the customer relationship.
• Ability to find customer stories and turn outcomes into compelling proof.
• Comfort with data and measuring engagement, opportunities, pipeline, and revenue.
• Systems mindset with interest in data, automation, and AI for targeted, repeatable, and scalable customer marketing.
• Builder’s mentality and ability to move between strategy and hands-on execution.
• Ability to work cross-functionally, create momentum where ownership is unclear, and write clear, useful stories from complex ideas and customer outcomes.

Nice to have

• Experience building customer advocacy or reference programs.
• Experience marketing multiple products to an existing customer base.
• Experience in expansion or account-based marketing.
• Experience building customer lifecycle programs and automation.
• Experience in cybersecurity or another technical B2B category.

Culture & Benefits

• Flexible hybrid work with weekly Helsinki office attendance.
• High-performance environment focused on kindness, support, psychological safety, trust, and autonomy.
• Healthcare and additional benefits, plus a Helsinki office with a gym and swimming pool.
• Opportunity to work on a multi-product cybersecurity platform focused on reducing human risk and cybercrime.

Hiring process

• Screening call with Talent Acquisition, followed by a Hiring Manager interview.
• Homework assignment and a 90-minute on-site panel interview.
• Reference checks and final offer; applications are accepted only through the application form, not by email or LinkedIn.