Marketing Specialist (App Marketing)

Location: Espoo, Finland · Hybrid, primarily working from the office. Preference for candidates already in the Helsinki metropolitan area or willing to relocate to Finland.

Company

hirify.global is a technology company headquartered in Espoo that develops a social scoring mobile application for golfers, with over 2 million registered users and more than 70 million recorded golf rounds.

What you will do

• Plan, execute, and optimise owned marketing channels, including the website, App Store and Google Play pages, newsletters, and in-app messaging.
• Manage and improve the Webflow website and support user acquisition through ASO, SEO, and AIO.
• Support acquisition, retention, and subscriber growth for the hirify.global app and Tournament Manager across the customer journey.
• Contribute to copywriting, creative content, and marketing campaigns.
• Track, analyse, and report on channel performance, using data to test and improve results.
• Collaborate with product, design, and internal teams to align messaging with brand and marketing goals.

Requirements

• Bachelor’s or Master’s degree in marketing or another relevant field.
• At least 2 years of digital marketing experience, preferably in a mobile app, consumer technology, or subscription business.
• Professional or hobby experience in golf.
• Hands-on experience with owned marketing channels, including websites, email newsletters, and in-app messaging.
• Experience managing and optimising App Store and Google Play pages, In-App Events, and Promotions.
• Familiarity with Figma, Webflow, OneSignal, Mixpanel, Adjust, and RevenueCat.
• Marketing analytics experience and the ability to turn data into actionable insights.
• Strong verbal and written communication skills in Finnish and English.
• Excellent organisation, deadline management, attention to detail, proactive execution, and cross-functional collaboration skills.

Nice to have

• Understanding of AI search and how brands appear in AI assistants and answer engines.
• Experience with A/B testing on websites, app store pages, or email campaigns.
• Basic visual design skills for creating marketing assets.
• Additional language proficiency to support global expansion.

Culture & Benefits

• Work in a technology company within the sports and golf industry.
• Hybrid work model with primary work from the office; a new office in Ruoholahti, Helsinki is planned for January 2027.
• Comprehensive occupational healthcare and leisure-time insurance.
• Phone, sports, and culture benefits, plus golf-related perks.
• Opportunity to develop skills across the full app marketing toolkit and contribute to company growth.

Hiring process

• Applications are processed immediately, and hiring will take place as soon as a suitable candidate is found.